According to a recent study, jewelry customers prefer unique, quality pieces over cookie-cutter designs sold by many of today's fast-fashion jewelry shops. This new consumer preference is shaping the jewelry industry and causing it to move in a new direction; one that caters to discerning shoppers that have an eye for value and quality. —
In an effort to support this movement, Roma Designer jewelry is launching new jewelry collections, while celebrating 10 years in business and over a million pieces of jewelry sold. These are both huge milestones for the brand that started from rather humble beginnings and has grown into a household name with a loyal following around the country.
“Each of the jewelry designs sold at https://www.romadesignerjewlery.com or in our Costco jewelry shows is designed and curated with the most discerning customers in mind,” stated company founder David Callister. “We feature a wide selection of timeless pieces from some of the top artisans and designers from around the world. We are fully confident that our customers are going to fall in love with the stories behind our collections, as well as the jewelry itself.”
In 1992 jewelry sales in the United States came in right at $15 billion. In 2015, this amount had doubled to $15 billion and is still rising steadily and at a faster rate than in the past. Consumers today are willing to spend more to get jewelry that is unique and made with quality materials and craftsmanship, which is something many jewelry sales shops can’t offer.
“Our entire team is more than excited to have hit these huge milestones close to one another,” continued Callister. “However, our stance on jewelry and sales model isn’t changing. We are dedicated to providing jewelry with the highest standards of excellence in the industry and this is something we feel our customers want and deserve. That is why we have so many loyal repeat shoppers year after year.”
At romadesignerjewelry.com customers can learn about specials and discounts going on, and see upcoming events for new collections. romadesignerjewelry.com
ABOUT ROMA DESIGNER JEWELRY
Founded over 10 years ago by Rebecca and David Callister, Roma Designer Jewelry is dedicated to the idea that discerning jewelry customers were tired of the same cookie cutter designs. They wanted something more authentic, with genuine craftsmanship and superior quality. This is something that has faded from the fashion jewelry landscape in recent years. The customers of Roma Designer Jewelry come back time and time again to purchase from the collections featured on the online store or in Costco stores around the U.S. and at Designer Jewelry Events hosted by Costco Wholesale.
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