— Roland Dickey Jr. says that together with the fundamental menu of his successful Texas barbecue brand Dickey’s Barbecue, two secrets have allowed him to build the brand from 20 to over 567 inside ten years: details, and people. The details that make his stores a success are shared with his franchisees. The franchisees are carefully selected for their personal attributes so they are not only successful but also add to the brand family at Dickey’s. Roland Dickey Jr. is currently celebrating the efforts of a new franchisee, The PK Group, Inc. looking to open their first Dickey’s in Huntington Beach, California.
PK Group, Inc. was formed out of a long-term friendship between entrepreneurs Kelvin Solomon and Phillip Peoples. Solomon is a restaurant veteran with 20 years in the restaurant industry and also owns other businesses including a nursing school which has tripled in size over the last decade. Peoples owns several very successful Transportation and Logistic Companies. The two have been friends for over 40 years and always wanted to open a business together. After sampling the Texas-style barbecue at Dickey’s, the duo immediately knew their next venture. “I look forward to opening my first restaurant and am thrilled to go into business with Phil,” Solomon says. “Dickey’s is doing great things and we are excited to be a part of the brand’s growth in California.” Dickey’s Barbecue Pit now has more than 100 locations in California.
A spokesperson for Roland Dickey, Jr. explained, “Roland is thrilled to introduce his brand to new territories and has every confidence in the individuals responsible for leading this expansion to new audiences. Roland’s vision has always been to make Dickey’s Barbecue Pit the first truly national barbecue restaurant chain, and these franchisees are directly responsible for helping make that dream a reality, earning them nothing but gratitude and support from the CEO, who has led the field in franchisee support.”
About Roland Dickey Jr.: As CEO of Dickey’s Barbecue, Roland Dickey Jr. has enthusiastically led his family’s company to new heights, overseeing its evolution from local barbecue joint to the fast-casual chain named one of the fastest growing in America. Utilising explosive growth in franchising, Dickey Jr. has helmed the third generation family business to a national audience, while still retaining the brand values of authentic, down-home food, served with a signature brand of southern hospitality.
Release ID: 129107