— Roland Dickey Jr. is one of the busiest CEOs in the fast-casual restaurant industry, and after inheriting a family business that has now run for 75 years, he took it from 5 locations to over 550 inside a decade. This extraordinary growth has been thanks largely to innovations in the way fast casual dining responds to the needs of customers and franchisees alike. His latest innovation is to offer a takeaway Chicken option that will put Dickey’s Barbecue Pit into direct competition with some of the giants of fast food.
The new Chicknic Pack includes a whole smoked chicken, two savory sides, four of Dickey’s own buttery rolls, and their famous barbecue sauce. The Chicknick Pack can also include a half-chicken for those with daintier appetites. Dickey Jr.’s newest LTO is projected to become a family favorite due to the convenience, quality and great price.
The chickens themselves are raised without being fed constant antiobiotics, steroids and hormones, instead being humanely raised in vegetarian, cage-free environments.
Whole and Half chickens are new to the brand, and will also be available as an add-on to any other order, all slow-smoked on site with Dickey’s signature rub blend and hickory wood.
The price point for the Chicknic Pack has been set at $19.95, where single whole smoked chickens will be sold for only $9.95, and half chickens are also available for just $5.95.
Roland Dickey Jr. explained his thinking on the move, “We want our guests to have wholesome, delicious options to feed their families. The research we’ve been doing into our customers’ needs strongly pointed toward a whole chicken option: a quality product that has been reared honestly and cooked to perfection. That’s what we’re creating here, as a delicious meal for the whole family. At Dickey’s, we hope to set the standard for quality and transparency, and this is one major step in our responsibility and sustainability efforts.”
About Roland Dickey Jr.: Roland Dickey Jr. is the CEO of the Dickey’s Barbecue Pit franchise chain of fast-casual restaurants. Under his leadership, Dickey’s has experienced explosive and continual growth, and is quickly establishing itself as a leading player in the market. Roland Dickey Jr. now tours the conference circuit sharing his experience and expertise with other business leaders, while constantly innovating to find new ways to grow the Dickey’s brand. To learn more about franchising with Dickeys, visit www.dickeys.com/franchise or call 866-340-6188.
Release ID: 125856