Roland Dickey Jr. Congratulates This Month’s Brand Champions Stuart and Wyatt Abbitt

Roland Dickey Jr. grew his family-owned business into a nationwide franchise by extending that family to include others, like brothers Stuart and Wyatt Abbitt, who are this month’s Dickey’s BARBECUE Brand Champions.

Dickey’s Barbecue now has over 500 locations nationwide, and has grown thanks largely to the power of franchising, and selectively partnering with ambitious business leaders who match their brand values. Those who exemplify these values are rewarded as Brand Champions every month, and this month’s brand champions are pioneers in a new territory, while simultaneously exemplifying the Dickey’s brand in how they have run their outlet. Stuart and Wyatt Abbitt have received the honor, and have been congratulated by Dickey’s Barbecue CEO Roland Dickey Jr. for their hard work.

Stuart and Wyatt Abbitt decided to run their own business in Lynchburg Virginia, and chose to open a Dickey’s Barbecue close to the prestigious Liberty University campus. They championed the brand through old-fashioned values like word of mouth recommendations from friends and peers who tried the slow-smoked Barbecue for themselves and couldn’t help but bring their buddies along to try it too.

The brothers work round the clock to ensure the success of their franchise and use the support of the Dickey’s brand to ensure they become an invaluable asset to the tight-knit community they serve. Roland Dickey Jr., CEO of Dickey’s Barbecue, congratulated the brothers on becoming July’s Brand Champions.

A spokesperson for Roland Dickey Jr. explained, “Stuart and Wyatt Abbitt embody so many of the core values that have made Dickey’s a success. They believe implicitly in the value of their local community and are always seeking to give back. They are a family, and are starting their business in much the same way Travis Dickey founded Dickey’s Barbecue back in ’41, and what’s more, they are expanding the Dickey’s footprint into new territory and making it a success through their constant hard work, enthusiasm and outstanding customer service. Roland believes they exemplify the brand values of the modern Dickey’s.”

About Roland Dickey Jr.: Roland Dickey Jr. is the CEO of Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain. Founded in 1941 by Travis Dickey to provide authentic Texas slow smoked barbecue, all meats are still slow smoked on-site in each restaurant to this day. The fast-casual concept has enabled Roland Dickey Jr. to expand Dickey’s Barbecue to more than 500 locations in 40 states.

Contact Info:
Name: Mark Valentino
Email: Send Email
Organization: Dickey's Barbecue Pit
Phone: 972-248-9899

Release ID: 85647