— Roland Dickey, Jr. says that together with the fundamental menu of his successful Texas barbecue brand Dickey’s Barbecue Franchise, two secrets have allowed him to build the brand from twenty to over 500 inside ten years: details, and people. The details that make his stores a success are shared with his franchisees. The franchisees are carefully selected for their personal attributes so they are not only successful but also add to the brand family at Dickey’s. Roland Dickey, Jr. is currently celebrating the efforts of franchisees, Jamie Bynum, of Palmdale, CA.
Jamie and Liza Bynum both came from the IT industry, but after over a decade of experience working for someone else, they decided it was time to open their own business. They knew they wanted a proven concept that would train and support them as they learned a new trade and developed a business plan.
Dickey’s emerged as the obvious choice, and Jamie attended the four week training program, Barbecue University, to learn all about not only food preparation but owning a business. “We have benefitted tremendously from Dickey’s training,” Jamie says. “But Dickey’s doesn’t just train. They support us through local marketing and advertising, and help us with catering leads as well.”
The Bynum’s are happy to own two stores in California that are family-friendly and family-oriented. With many full service restaurants in the area, Jamie says that Dickey’s provides a great alternative for families to enjoy quality, delicious food with reasonable prices and quick service. He regularly sponsors local sports teams and caters for the many businesses in the community, and is also very active on social media.
A spokesperson for Roland Dickey, Jr. explained, “Roland is thrilled to introduce his brand to new territories and has every confidence in Jamie for leading this expansion to new audiences. Roland’s vision has always been to make Dickey’s barbecue the first truly national Barbecue restaurant, and these franchisees are directly responsible for helping make that dream a reality, earning them nothing but gratitude and support from the CEO, who has led the field in franchisee support.”
With two existing stores and three more in the works, Jamie and Liza have become successful business owners and have great second careers with Dickey’s Barbecue Pit.
About Roland Dickey, Jr.: As CEO of Dickey’s Barbecue, Roland Dickey, Jr. has enthusiastically led his family’s company to new heights, overseeing its evolution from local barbecue joint to the fast-casual chain named one of the fastest growing in America. Utilising explosive growth in franchising, Dickey Jr. has helmed the third generation family business to a national audience, while still retaining the brand values of authentic, down-home food, served with a signature brand of southern hospitality.
Release ID: 100784