For any business, the success of its brand is its lifeblood. Brands represent the underlying ideals by which a business identifies and relates to its customers, and championing the values of a brand can help strengthen that relationship between a business and its audience. — Dickey’s Barbecue is a hugely popular Texas barbecue chain with over 560 stores, and CEO Roland Dickey Jr. is celebrating those who best embody the chain’s brand values. The most recent Brand Championship awards has been given to Raji Singh, of Tuscaloosa, Alabama.
Raji opened his Dickey’s location in 2013 after a successful run as a Subway franchisee. He also owns an Indian restaurant in his area, which he opened in 2004. After attending medical school in India, Raji knew that the medical field wasn’t for him, and traded his lab coat for a chef coat. He hasn’t looked back, and has built a great business in foodservice. “Dickey’s has been very good to me,” Raji says. “Being a franchisee with this concept is different because of all the great tools the home office offers. They have great support from catering to marketing which helps us be successful in our community.”
With a catering percentage of 33 percent, Raji Singh knows the importance of serving great food along with great service. Recently he catered Move-In Day at University of Alabama for more than 800 people, a contract he won for the second year because he has been the only caterer to consistently show up on time to the university’s events.
A spokesperson for Roland Dickey Jr. explained, “Roland was insistent from the beginning that we implement the best and most comprehensive support system for our franchisees, and ensure they felt part of our family. Raji has really reciprocated that family feeling, and have given back more than we could ever have expected, which is why Roland is so pleased to recognize him as Dickey’s Barbecue brand champion.”
About Roland Dickey Jr.: Roland Dickey Jr. is the CEO of Dickey’s Barbeque chain of fast-casual restaurants, and has led the franchise to over 560 stores and multiple awards, as well as being named one of the top 20 most influential restauranteurs. He regularly travels the country speaking at events and conferences on how franchises can reach the next level.
Name: Mark Valentino
Email: Send Email
Organization: Dickey's Barbecue Pit
Address: 4514 Cole Ave #1015, Dallas, TX 75205
Release ID: 134768