Roland Dickey Jr. Celebrates Dickey’s Barbecue Franchise’s Latest Brand Champion Danesssa Williams

Roland Dickey, Jr. has commended the work of Ft. Leonard Wood franchisee Danesssa Williams, who has championed Dickey’s Barbecue in her home state of Missouri.

To Lebanon, Missouri, Dickey’s Barbecue Pit is a hub for great food, friendships, and shared experiences. Owner and operator Danessa Williams has spent a lifetime among this close-knit community in Lebanon, and is proud to be a born-and-bred Missourian. She opened her first Dickey’s Barbecue Franchise by herself, and is now opening a second, with CEO Roland Dickey, Jr. honoring her as a Brand Champion for her excellent work in spreading the word of great Texas barbecue.

Franchisee Danessa Williams has the distinction of opening the first Dickey’s Barbecue Pit on a military base. A 16-year quick service industry veteran, she spent her entire career saving money to open her own franchise. She searched for the right fit and narrowed her decision down to Dickey’s because of the family owned and family friendly aspect, and because her town didn’t have anything like it.

Danessa opened her first Dickey’s location in Lebanon, MO on land she had bought previously to fulfill her dream of owning a restaurant. A small town of 14,000, Lebanon got a Dickey’s even before bigger cities such as St. Louis or Springfield, a point that Danessa is especially proud of. Six years later she opened her second store on base in Fort Leonard Wood, MO.

Danessa loves interacting with her community and acting as a mentor to her employees, saying “It tickles me to no end that I am able to provide some sense of responsibility and income to a young person that wants to make a difference. Everybody can be a mentor. Everyone has something to teach, and can be taught as well. I believe in people and I believe in this community.”

A spokesperson for Roland Dickey, Jr. explained, “Danessa is a fantastic example of someone seizing the opportunities we offer and making the most of our support network. From Barbecue University to grand opening support, community marketing tools and more, Danessa has used the support she has received from Dickey’s to great effect, thanks solely to her own tenacity, hard work and determination to make her businesses a success.”

About Roland, Jr.: Roland Dickey, Jr. is the CEO of the Dickey’s Barbecue chain of restaurants, bring slow cooked Texas barbecue to more than five hundred locations around the United States. Dickey Jr. is responsible for the company’s meteoric growth, and now tours the country helping franchisees and business owners set up for success through his own consultancy and lecturing on the convention circuit.

Contact Info:
Name: Mark Valentino
Email: Send Email
Organization: Dickey's Barbecue Pit
Phone: 972.248.9899

Release ID: 106620