For any business, the success of its brand is its lifeblood. Brands represent the underlying ideals by which a business identifies and relates to its customers, and championing the values of a brand can help strengthen that relationship between a business and its audience. The — Dickey’s Barbecue Franchise is a hugely popular Texas barbecue chain with over 560 stores, and CEO Roland Dickey Jr. is celebrating those who best embody the chain’s brand values. The most recent Brand Championship awards has been given to Patrick Bradford, of Orlando, FL.
Having had a long career in chain restaurants, Patrick decided it was time to be his own boss. After looking at his options, he chose to open a Dickey’s Barbecue Pit because of the hometown ‘fast casual’ feel as well as the great support that Dickey’s offers its franchisees. From the start, he received guidance and a wealth of information from his franchise director, Kim Juda. He says, “A lot of what I’m doing is new to me, so it’s important that I have the right resources to help me. Kim is quick to respond to questions and concerns, and is proactive with her support.”
Patrick is now thriving in the barbecue business. He loves interacting with the community and working for himself. But the best part for him is working the pit. He takes pride in the slow smoked goodness of quality, fresh meats.
When he’s not slow smoking meat, Patrick can be seen supporting his local elementary schools. To celebrate the start of the new school semester, the store hosted a pulled pork sandwich eating contest between the principals of several local elementary schools. The event raised money for all the schools, and the winning principal won free catering for the school staff.
Currently, Patrick owns two Dickey’s stores and is planning to open three more in the Orlando area. With the community support he has already received, he needs not ‘wish upon a star’ to become an even more successful owner/operator.
A spokesperson for Roland Dickey Jr. explained, “Roland was insistent from the beginning that we implement the best and most comprehensive support system for our franchisees, and ensure they felt part of our family. Patrick has really reciprocated that family feeling, and have given back more than we could ever have expected, which is why Roland is so pleased to recognize him as Dickey’s Barbecue brand champion.”
About Roland Dickey Jr.: Roland Dickey Jr. is the CEO of Dickey’s Barbeque chain of fast-casual restaurants, and has led the franchise to over 560 stores and multiple awards, as well as being named one of the top 20 most influential restauranteurs. He regularly travels the country speaking at events and conferences on how franchises can reach the next level.
Name: Mark Valentino
Email: Send Email
Organization: Dickey's Barbecue Pit
Address: 4514 Cole Ave #1015, Dallas, TX 75205
Release ID: 194233