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Rokid is set to reveal its latest innovation, the Rokid Glasses collaborate with Chinese eyewear giant BOLON, at the Rokid Jungle 2024 event in Hangzhou. Together celebrating Rokid's 10-year anniversary, Rokid Jungle 2024 promises to be the biggest AR event ever globally, highlighting industry advancements and partners gathering to discuss the possibility for the future of AR technology.
Traditional Eyewear Brands are Embracing Smart Glasses
The eyewear brands are quietly transforming, today’s consumers are looking beyond traditional optical functions, seeking richer, smarter experiences. It is essential to understand a key shift in how today’s smart glasses blend technology with traditional eyewear principles. BOLON is a global eyewear brand known for its stylish and high-quality optical and sunglasses collections. Founded in 2003 in China, BOLON has become a prominent name in the fashion eyewear industry. The partnership between Rokid and BOLON is far more than a mere technology showcase to launch the latest product Rokid Glasses —it is a bold leap toward a market-ready revolution. Rooted in Rokid's profound mastery of AR and AI, combined with a solid foundation in both software and hardware, this collaboration stands poised to redefine the AR+AI eyewear landscape. For years, people have envisioned a pair of glasses that are as lightweight and everyday as regular eyewear, yet capable of seamlessly blending the digital world with our reality—without the need to look down, hold a device, or be limited by the size of a physical screen. Rokid has always prioritized comfort in eyewear, so it is likely that their upcoming smart glasses will be lightweight and designed for all-day wear. Paired with BOLON’s expertise in fashion eyewear, this new model is expected to combine trendy aesthetics with everyday comfort, creating a stylish and practical smart eyewear option.
Waveguide Technology: A Key to Seamless AR+AI Integration
As the core display technology for Rokid Glasses, waveguide technology is crucial in achieving the perfect balance between lightweight wearability and display functionality. It allows AR visuals to be seamlessly integrated into a form factor nearly identical to ordinary eyewear. Furthermore, Rokid's focus on human-computer interaction aligns perfectly with the need for advanced display capabilities, as display is key to effective interaction. Rokid Glasses incorporate waveguide technology, offering not only a design closely resembling fashionable eyewear but also providing the essential display feature that define the future of augmented reality for everyday uses. As a company focused on AR and AI, Rokid has developed a solid foundation in both hardware and software, as seen in products like the Rokid AR Lite and their self-developed YodaOS-Master spatial operating system.
Founded in 2014, Rokid made its inaugural mark at CES 2018, earning the prestigious title of "The Best Wearables" for its pioneering product. This auspicious debut laid the foundation for a series of acclaimed releases, from the debut of their first consumer AR glasses in May 2021 to celebrated models like the Rokid AR Joy 2, AR Lite, AR Joy, and Rokid Max. As the company commemorates its 10th anniversary, it prepares to unveil its latest innovations at CES 2025—a testament to its enduring commitment to reshaping the realm of augmented reality. With AR anticipated to become an inseparable facet of everyday life, Rokid extends a gesture of gratitude to its supporters with a USD 20 across all products purchased on its official website, redeemable with the code ROKID10.
Contact: pr@rokid.com
Rokid Official Website:https://global.rokid.com/
Contact Info:
Name: Celine Elberg
Email: Send Email
Organization: ROKID
Website: https://global.rokid.com/
Release ID: 89146338
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