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Assertive Yield, a leading provider of cutting-edge ad tech solutions for publishers, is excited to announce that Richard Lam has joined the company as Product Manager. With more than a decade of experience across publishing, ad networks, and ad tech vendors, Richard’s diverse background spans commercial, engineering, data, and user experience, making him a strong asset for driving product innovation and supporting the company's growing client base, which includes prestigious publishers such as Apartment Therapy, Heart Autos, The Leaf Group, 9GAG, Encyclopedia Britannica, Investing Channel, and StepNetwork.
In his role at Assertive Yield, Richard will spearhead product development, concentrating on improving the company's yield management and optimization solutions. He’ll collaborate closely with the engineering and commercial teams to enhance product delivery, align with business goals, and help clients fully leverage Assertive Yield's industry-leading tools to boost their revenue potential.
"I’m thrilled to join Assertive Yield and contribute to a company that’s revolutionizing how publishers optimize their ad revenue,” said Richard Lam. “With the landscape constantly evolving due to AI and shifting user behaviors, publishers need smart, adaptive technology to stay competitive. Assertive Yield's solutions, like the AI-powered Prebid server and advanced analytics, are exactly what publishers need to thrive in today’s environment. I look forward to helping our clients unlock new levels of growth.”
Richard’s extensive experience includes leadership roles at Blockthrough, where he served as Director of Product, driving product innovation and helping the company scale significantly. He has also held senior product positions at Network N and Archant, giving him deep expertise in programmatic advertising, product management, and ad operations.
“Richard’s broad expertise across the digital publishing ecosystem makes him the perfect fit for Assertive Yield,” said Nils Lind, CEO of Assertive Yield. “His background with publishers and ad tech vendors, combined with his strong product vision, will be crucial as we continue to innovate and expand our solutions globally. His governance will accelerate our product strategy and improve the delivery of solutions that truly empower publishers.”
Richard will focus on advancing Assertive Yield’s comprehensive suite of solutions, which include:
- Yield Manager: Featuring the powerful AI Prebid Server and a hybrid wrapper, these solutions ensure publishers can optimize auction dynamics and improve bidding efficiency.
- Yield Optimizer: Offering dynamic flooring and traffic shaping, Yield Optimizer empowers publishers to control pricing strategies in real-time, maximizing revenue without sacrificing user experience.
- Yield Intelligence: The most powerful analytics platform for publishers, offering deep insights into performance, traffic patterns, and revenue opportunities, enabling data-driven decisions that enhance overall yield.
With Richard on board, Assertive Yield is well-positioned to further enhance its offering and continue delivering world-class solutions for digital publishers.
For more information on Assertive Yield and its products, please visit www.assertiveyield.com.
About Assertive Yield
Assertive Yield is a global leader in yield management and traffic shaping solutions for premium publishers, helping renowned brands such as Apartment Therapy, Heart Autos, The Leaf Group, 9GAG, Encyclopedia Britannica, Investing Channel, and StepNetwork optimize their ad revenue streams. Its suite of solutions includes Yield Manager (AI Prebid server and hybrid wrapper), Yield Optimizer (dynamic flooring and traffic shaping), and Yield Intelligence, the most powerful analytics platform for publishers. Through a combination of advanced AI technologies and data-driven insights, Assertive Yield empowers publishers to drive growth, improve efficiency, and elevate their overall monetization strategies.
Contact Info:
Name: Katia de Moura Rodrigues
Email: Send Email
Organization: Assertive Yield B.V
Website: https://www.assertiveyield.com/
Release ID: 89145298
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