Reputable Agriculture Equipment Dealer To Further Autonomous Tech With New Acquisition

John Deer has signed a definitive agreement to acquire Bear Flag Robotics. The business is confident this will accelerate autonomous technology used for farming.

John Deere is pleased to announce that they have signed a definitive agreement to acquire Bear Flag Robotics. The deal, reported to be around $250 million USD, supports John Deere’s long-term strategy to create smarter machines with advanced technology to assist individual customer needs.

John Deere first started working with Bear Flag in 2019 as part of the company’s Startup Collaborator program. Since then, the company has successfully deployed its autonomous solution on a limited number of farms in the U.S.

John Deere chief technology officer claims the acquisition would allow Bear Flag to continue to evolve its industry-leading agriculture technology offering. He said:

“Deere views autonomy as an important step forward in enabling farmers to leverage their resources strategically to feed the world and create more sustainable and profitable operations,”

Hindman added:

“Bear Flag’s team of talented agriculture professionals, engineers and technologists have a proven ability to deliver advanced technology solutions to market. Joining that expertise and experience with Deere’s expertise in autonomy, along with our world-class dealer channel, will accelerate the delivery of solutions to farmers that address the immense challenge of feeding a growing world.”

Bear Flag Robotics co-founder and CEO Igino Cafiero states Bear Flag was created to unlock greater efficiency in food production to feed a growing global population.

He said:

“One of the biggest challenges farmers face today is the availability of skilled labour to execute time-sensitive operations that impact farming outcomes. Autonomy offers a safe and productive alternative to address that challenge head-on.”

About AFGRI Equipment

AFGRI Equipment aims to be the reliable source of premium new and used equipment, tailored to meet the machinery needs of all their customers.

A proud John Deere dealership group, the company is well supported by various other franchises as they work to ensure that they continue to meet the farming needs of their clients.

Other franchises connected to the company include Kuhn, Manitou, Bourgault, Equalizer, Horsch, Croplands, Grainking, MacDon, Midwest, Gason, Marshall, Fieldquip and Agrowplow to name a few.

The company also strives to provide the right level of support to local communities. They have formed partnerships with both local farming organisations as well as support groups. Overall they have invested more than $1 million into different projects.

More information about AFGRI Equipment can be found on the business website. Alternatively, a representative for the company can be contacted using the information provided below.

Contact Info:
Email: Send Email
Organization: AFGRI
Address: 80 Great Eastern Highway, South Guildford, WA, 6055
Phone: (08) 6278 7100

Release ID: 89051639