Listed as one of the 100 most influential Arabs in the world by the Arabian Business magazine, Penelope Shihab has brought a fresh wave of innovation to the cosmetics industry. The scientist and entrepreneur is the creator of Skinue range of acne treatment products via her company, MonoJO Biotech. These are the biotech products that promise to revolutionize healthcare in the coming years. —
At the 2019 Global Entrepreneurship Summit, co-hosted by the US and the Netherland governments, Penelope revealed the innovations being carried out at MonoJO. The Summit showcased 1,200 leading innovators and entrepreneurs who have developed promising products and services. Penelope also attended the recently held special summit in Washington, where she showcased the Skinue product line.
Founded in 2005, MonoJO is a biotech company which introduced the first patented and worldwide cosmetic products to treat acne using antibodies found in camel milk. Other than acne, it is also conducting research into gastritis, infant milk formula and biosensors. The Skinue line of products is currently being marketed in Middle East, UAE, and Saudi Arabia, USA, Canada, Central Europe and Australia.
Skinue products include a vitalizing face wash that is free from alcohol, sensational serum for enhanced absorption, and the illuminating cream for moisturizing dry skin. The acne treating product works on a simple method, made with camel antibodies produced as a response to vaccination against the acne bacteria. The milk whey is sourced from the Royal Camel Farm in Dubai, and product manufacturing takes place in Europe, Middle East and Miami in the US.
At present, MonoJO Biotech has taken the first steps into the anti-acne cosmetics market, estimated at $2.9 billion, and forecast to grow to $3.5 billion by 2022. It has been listed as among the top 100 Arab start-ups that will usher in the fourth industrial revolution by the World Economic Forum in 2019. The company is seeking investments of $5 million to expand the Skinue brand, boost sales and increase engagement on digital and social media.
One of the foremost Arab entrepreneurs and innovators today, Penelope has been honored with EY’s Emerging Entrepreneur of the Year, Jordan award. She is an influential speaker and entrepreneur, and also the co-founder of the Applied Scientific Research Fund, a non-profit organization that supports innovation and entrepreneurship in the Arab world with a focus on healthcare.
For more information, please visit: www.skinue.com and www.Penelopeshihab.com
Release ID: 524839