RedMart Upskills Local SMEs with First e-Commerce Marketplace Concept in Singapore

Marketplace is the latest offering with over 100 independent sellers currently selling over 5,000 products. Around 400 SMEs will undergo the 6-month business improvement programme with RedMart.

Officially launched today, RedMart Marketplace allows independent resellers to list and sell their products to RedMart’s growing base of customers using the company’s extensive delivery network. RedMart Marketplace offers retailers, wholesalers and distributors an integrated suite of logistics and technology services. Currently there are over 100 independent sellers who have set-up their store on RedMart Marketplace, offering more than 5,000 food, grocery and household products.

Roger Egan, Co-founder & CEO of RedMart, said: "We have been testing Marketplace for 4 months now, and it has been extremely well received by our customers and sellers alike. Looking at all the positive feedback and numbers, we are thrilled to officially launch Marketplace today. Marketplace allows us to expand our product offerings in line with what customers have been asking for, and we are confident that Marketplace will take our RedMart business to new heights."

Katrina of Euraco Fine Foods, said: "RedMart Marketplace is a fantastic way for us to sell to a wide customer base without the worry of setting up our own logistics and delivery network. We have already seen an increase in our revenues and are very excited to be a part of this community. We look forward to celebrating the official launch tonight."

RedMart has also partnered with SPRING Singapore to extend the Marketplace offering to local SMEs to boost their e-commerce knowledge and capabilities. The partnership with SPRING Singapore will give local SMEs an opportunity to be a seller on Marketplace as part of a business improvement programme, where they will be trained and mentored in all aspects of e-commerce including inventory management, pricing and marketing.

Commenting on the partnership with SPRING Singapore, Roger said: “We are pleased to collaborate with SPRING Singapore to reach out to local SMEs and offer them a platform to elevate their business through e-commerce. The e-commerce scene in Singapore is in an exciting phase and RedMart is happy to share our experience and expertise to upskill the local retailers. We believe Singapore has great potential to become a thriving e-commerce hub and we look forward to doing our part.”

“RedMart is working with SPRING Singapore to support more local SMEs to come onboard the Marketplace platform, as part of our efforts to uplift the e-commerce capabilities and competitiveness of local retailers. Beyond receiving assistance to go ‘live’ and start transacting with customers, participating SMEs will undergo a 6-month business improvement programme to equip themselves with skills to thrive in an e-commerce environment. This will be done through consecutive trainings, performance review, data analytics review and one-to-one coaching sessions with the RedMart team. Such know-how will enable participating SMEs to better engage digital-savvy customers and grow their online sales,” said Mrs Kee Ai Nah, Group Director for Industry Development, SPRING Singapore.

Through the collaboration with SPRING, RedMart will work closely with around 400 local businesses. At the end of the business improvement programme, the SMEs will be able to continue as a seller on RedMart Marketplace or set up their own e-commerce venture.

In launching Marketplace, RedMart will be hosting a launch celebration for customers, partners and retailers. The launch celebration will offer customers an opportunity to experience the wide range of Marketplace products, meet the sellers and enjoy a range of exclusive giveaways.

About RedMart

RedMart is Singapore’s leading online store for groceries, household essentials and related products. It is focused on delivering convenience, value and a great customer experience via the application of advanced technology and logistics.

Launched in October 2011, RedMart sells over 15,000 products to tens of thousands of customers each month. The company has over 500 employees, offices in Singapore and Bangalore, India as well as 50 delivery vehicles and 100 delivery personnel.

Marketplace, the latest offering by RedMart, is a platform where independent retailers from Singapore can sell their products to RedMart customers. Over 100 retailers have set up their online stores, with over 5,000 products now available in the Marketplace.

The company has raised approximately SGD34 million in funding to date from world class investors including Garena, SoftBank Ventures, Visionnaire Ventures, Toivo Annus (Skype Co-founder), Eduardo Saverin (Facebook Co-founder), Far East Ventures,, Far East Ventures, Garena, Golden Gate Ventures, LionRock Capital, and the Northstar Group.

For more information please visit,

RedMart’s mission is to save our customers time and money for the important things in life!

About SPRING Singapore

SPRING Singapore is an agency under the Ministry of Trade and Industry responsible for helping Singapore enterprises grow and building trust in Singapore products and services. As the enterprise development agency, SPRING works with partners to help enterprises in financing, capability and management development, technology and innovation, and access to markets. As the national standards and accreditation body, SPRING develops and promotes an internationally-recognised standards and quality assurance infrastructure. SPRING also oversees the safety of general consumer goods in Singapore.

Please visit for more information and news about SPRING Singapore.

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Name: Todd Kurie
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Release ID: 87569