Redefining Growth: Inside JD.com’s 2025 ESG Journey

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-- Artificial intelligence and digital technologies are rewriting the rules of how we live, shop, and do business. At JD.com, our mission remains clear: Making Lives Better through Technology. But technology is only as good as the impact it creates. That is why we are focusing on moving AI out of the lab and into the heart of our real-world operations, from smart warehousing and automated logistics to retail and healthcare.


To share our progress, we just released our 2025 Environmental, Social and Governance (ESG) Report, reflecting on a year of practical action, systemic change, and long-term thinking.


Here is a closer look at how we’re balancing innovation with responsibility.


Governance: Setting the Boundary for Trust


Innovation without a safety net is a risk we choose not to take. We operate on a simple principle: compliance is not a barrier to development; it is development. As we scale our digital ecosystem, keeping data secure and business ethics absolute is our baseline.


With AI actively reshaping our industry, this year we introduced our new AI Governance Framework. This framework guides our tech to ensure it is responsible, ethical, and sustainable. For our global partners and customers, this means every technological leap we take runs on a track of strict ethical safety and compliance.



Planet: Decarbonizing the Modern Supply Chain


Real environmental action happens where the rubber meets the road. For us, that means embedding green practices into every single link of our supply chain.


We are not just talking about micro changes; we are scaling macro solutions. From launching certified zero-carbon logistics parks and expanding our fleet of new energy delivery vehicles to significantly scaling up our green electricity consumption, we are shrinking our carbon footprint where it matters most. By combining circular packaging with our Green Impact Initiative, we are also making it easier for millions of consumers to choose sustainability, building a greener ecosystem alongside our industry peers.



People: Tech with a Human Touch


At its core, technology should be a force for good. We believe true corporate growth must be inclusive, which is why we use our supply chain infrastructure to lift up communities and protect the people who power our business.


In a pioneering move for our industry, JD.com has taken the lead in providing comprehensive social security benefits for our full-time delivery riders. Ensuring robust protection for new forms of employment is a priority for us. Alongside creating high-quality jobs and expanding our employee care programs, we continue to leverage our logistics network to support rural development, step up during emergency disaster relief, and create meaningful career paths for individuals with disabilities.



Looking Ahead


True progress is a marathon. As we look to the future, the foundation of our strategy remains rooted in long term, sustainable growth driven by continuous technological innovation and robust supply chain capabilities.


In the words of Richard Liu, our Chairman of the Board in this year’s report, “JD.com is embracing an open and collaborative approach, working closely with industry partners to enhance efficiency and promote green development. By constantly coupling our commercial success with deeper social value, we aim to build greater resilience in a rapidly evolving landscape, ultimately contributing to a better future for our users, partners, and society at large.”


To dive deeper into our data and initiatives, read the full report at https://ir.jd.com/esgcsr

Release ID: 89195145

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This content is reviewed by our News Editor, Hui Wong.

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