The recently launched — Trending Traffic Review is creating buzz in web marketing review circles due to its claim of curating viral content across the net in an automated way. The launch of Trending Traffic is well-timed to capitalize on the findings of a new report that enables Facebook publishers to include email sign-up forms inside of their Instant-Articles feature.
Hanif Quentino, founder of eMarketing Champs, has released a complete review and premium bonus for the Trending Traffic software, which can be viewed on his site:
Hanif considers himself as a legitimate Trending Traffic review critic, mainly because of his extensive experience in social media and traffic generation strategies. He advises that Trending Traffic users grow their business by taking advantage of email marketing through Facebook's latest list-building feature.
Instant Articles has been a huge success with the publishers. A lot of publishers have taken advantage of this new product. Till now, the publishers had to be content with borrowings some readers from Facebook for their articles but Facebook now allows publishers to integrate an e-mail signup form in the Instant Articles. The inclusion of e-mail signup forms in the Instant Articles allows publishers to own some of the readers they are borrowing from the social network which is hosting the content on its platform. Instant Articles was rolled out by Facebook with the idea that it can be another form of marketing for publishers and a new way for social distribution.
At a panel discussion at the Code/Media conference by Re/code last month, Jessica Lessin, who is CEO of the subscription only tech news site, The Information, said that platforms such as Facebook are great tools for publishers looking to grow their audience. During this session, John Ridding, CEO of The financial Times, said that while most of the articles published by the newspaper are behind a paywall which means that readers need to subscribe to read the articles, the newspaper has also distributed some articles for free for gaining extra attention.
For instance, when the newspapers reported the story of Michael Bloomberg, the former New York City Mayor, considering entering the presidential race of 2016, it allowed people without subscription to read the article so that people coming from social media networks such as Facebook were not stopped by the paywall. It turned out to be a successful move as the traffic article received outside of the newspaper's website was 10 times more than the traffic it received on the newspaper's website. This outside traffic becomes more valuable if publishers can bring the readers inside in the hope of turning those into recurring readers and gather more information about them. The information that allows publishers to identify a particular reader is highly valuable as it will allow them to hang onto the readers and raise their advertising rates. This seems to be the focus of inclusion of e-mail signup forms in the Instant Articles.
Facebook already allows publishers to collect some information about the users reading Instant Articles but publishers have absolutely no idea if a person reading the article is already a subscriber or other articles read by that person. However, if the reader signs of for an e-mail newsletter through the included e-mail signup form on the Instant Articles, the publisher has a much better chance of getting the reader to read other articles even if those articles are not displayed prominently in his or her feed. Also, if the reader goes to the website of the publisher by clicking on the e-mailed articles, it is easy for publishers to recognize that individual and build a unique profile based on the articles they have read. This profile can then be matched against other information such as the loyalty members list of a retailer for tailoring ads. It allows publishers to make more money for delivering highly targeted ads.
Hanif Quentino's complete Trending Traffic review, in addition to his exclusive bonus offer, can be viewed on the following site:
Name: Hanif Quentino
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Release ID: 110072