The recently launched 'Speed Blogging' app, explained at — https://www.youtube.com/watch?v=YGOHBqvhuLM, is creating buzz in web marketing circles due to its claim of helping bloggers curate and create content at a much faster pace than usual. The launch of Speed Blogging is well-timed to captialize on the findings of a new report showing visitor feedback over Native Ads.
Hanif Quentino, founder of eMarketing Champs, has released an in-depth guide and premium bonus for the Speed Blogging app, which can be viewed on his review site:
Speed Blogging is a chrome extension that allows bloggers to quickly create popular content that has the potential to go viral and get additional traffic through social media and many channels. Blogging is an alternative to Native Advertising, which is losing trust amongst consumers according to the latest research conducted by Reuters Institute For Study Of Journalism, revealing that more than 43% of readers of news sites in the U.S. said that they felt disappointed over the native ad content, which they later discovered as being sponsored. This figure was at 33% in the United Kingdom. The Institute attributes this to the fact that the practice is less common in the UK. In fact, a significant majority among the young people in these two countries do not like brands and publishers who produce sponsored content.
Most marketers are already aware that traditional display and banner ads are on a downward trend in popularity. This is why many publishers are shifting to native ads and brand messages that are designed to blend seamlessly with the website's editorial content. In fact, native advertisement easily gets around the ad blocking software that most people have on their browsers. Also, they are more lucrative in the long run. The danger is that these ads are camouflaged so effectively that the reader will feel they were deceived or fooled later on. This is why there are so many people who dislike native ads today. The aforementioned survey has been able to reiterate this in no uncertain terms.
The research was done using 2,000 people in each of the two countries. It also convened focus groups about the topic at hand. The study further reveals that people were much more forgiving of sponsored ads when it was placed within sports, entertainment, lifestyle and other soft news sections. But people dislike native sponsored ads when they are placed with more serious type of content.
Young people between the ages of 18-24 felt less deceived with these types of ads. They even reacted more positively to such brands. This is because these people are more like to visit sites like BuzzFeed, which is one of the biggest publishers of such content. This is a positive sign for publishers of native ads. Another positive sign is the sentiments against native ads are not overly damaging to the publisher. In fact, more than 62% of US readers had neutral feelings to publishers serving native ads. This is good news to native ad publishers.
The aforementioned article provides a comprehensive overview about the latest survey that was conducted recently by Reuters Institute for the Study of Journalism. According to Web expert Hanif Quentino, Speed Blogging users have a an opportunity to blog real content instead of sponsored content to gain the trust of visitors in a more cost effective way.
Hanif Quentino's complete Speed Blogging review, in addition to his exclusive bonus offer, can be viewed on the following site:
Name: Hanif Quentino
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Release ID: 86483