The recently launched 'Scope Freak' tool, explained at — https://www.youtube.com/watch?v=ySc-2CtGonU, is creating buzz in web marketing review circles due to its claim of leveraging the Periscope platform to generate fresh video content on demand. The launch of ScopeFreak is well-timed to capitalize on the announcement of 'promoted pins' by Pinterest, which can be used by video marketers to further enhance results.
Hanif Quentino, founder of eMarketing Champs, has released a complete guide and premium bonus for the Scope Freak software, which can be viewed on his site:
Hanif considers himself as a legitimate Scope Freak review critic, mainly because of his extensive experience as a social media marketer. He advises that ScopeFreak users take advantage of Pinterest's 'promoted pin' to drive further video and web traffic to their offers.
Pinterest is one of the biggest social bookmarking sites, boasting over 50 billion images. While a lot of marketers remain keen on using other social platforms such as Facebook and Instagram to reach their customers, many huge brands spend a lot of time and money on Pinterest advertising. This week, Pinterest announced that starting January, all US businesses can buy their Promoted Pins.
The company launched Promoted Pins back in January 2015, but the feature was limited to only partner advertisers. They then allowed access to their native ad units to small and medium businesses. Tim Kendall, Pinterest’s head of monetization, says that the business is scaling in an extremely quick manner. They plan to use their own self-service tools to address this scale.
This news, however, were met with criticisms from different parties, particularly those who belong to industries other than retail and packaged goods. This is due to Pinterest’s announcement that they will only offer hands-on support to those who are in the retail and consumers good business.
Other marketers can still buy ads on the social bookmarking site, but they can only do so using a self-serve platform or ad tech firms that plug into the site’s API.
Experts say that this move by the company is prompted by the reality of how consumers use their service. Pinterest has over 100 million monthly users. The vast majority of them upload photos of retail and consumer goods, making the site ideal for businesses that belong to these industries.
For businesses that fall under the food, decor and fashion categories, it only makes sense to continue using the site. Those that are outside these categories may not achieve the same results. Pinterest recognizes this, which explains their narrowing focus in favor of those in the retail and consumer goods business.
This is a risky decision from Pinterest, one that would surely have a huge impact on their future. The company is currently valued at $11 billion, yet the company only earned $25 million in 2014. Pinterest has made it clear to their potential investors that while their current revenue doesn’t appear compelling, they are projecting their revenue to catapult to $3 billion in 2018.
Tim Kendall also highlights the fact that there are still plenty of advertisers outside their two categories who continue to use the platform to reach out to their target audience. Their self-serve ads remain useful among businesses across different industries.
Hanif Quentino's complete Scope Freak review, in addition to his exclusive bonus offer, can be viewed on the following site:
Release ID: 100052