In a recent Forbes magazine article regarding online marketing trends for 2014 (http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/), contributing writer Jayson DeMers predicted that content marketing will be bigger than ever. —
He said that many companies are establishing credibility and gaining trust with consumers by consistently providing them with valuable content, usually involving relevant industry information providing insight or entertainment. DeMers said that this strategy allows the company to build rapport with its demographic and develop a loyal following.
Harvard graduate Allen Baler, who launched Reboot Marketing LLC in 2008 and promptly turned it into an Inc. 500 fastest growing company, agrees wholeheartedly with DeMer’s prognostication and said that content marketing is a huge influence on his firm’s continued growth.
“Reboot Marketing had traditionally been a direct marketing and advertising driven company, but we recognized the growing importance of content marketing and decided to launch Patriot Headquarters (www.PatriotHeadquarters.com) in early 2013,” said Baler, who took his Nashville, Tenn.-based company from $769,042 in revenue in 2009 to $11.8 million in 2012 to gain the No. 304 spot on Inc.’s list last year.
“Patriot Headquarters is our non-commercial home for articles, videos and tips to help people become more independent and self-reliant. From a business perspective, the purpose is to keep our customers engaged with our brand and to build our community. The response from our customers and audience has been phenomenal.
“Our visitor growth leaped from zero to 98,000 in December 2013 and to 158,000 in January 2014,” Baler continued. “The number of comments from our audience soared to 11,568 published on our blog as of Feb. 17, and we’ve broken into Quantcast’s top 10,000 most popular websites (https://www.quantcast.com/patriotheadquarters.com).
Reboot Marketing’s products include:
- Power4Patriots (www.Power4Patriots.com), a series of Do-It-Yourself videos and manuals (printed and electronic) showing how to build solar panels, a wind turbine, a solar water heater and a solar air heater.
- SurvivalSeeds4Patriots (www.SurvivalSeeds4Patriots.com), a seed vault containing approximately 5,640 survival seeds from 21 varieties of heirloom and non-genetically modified seeds, rated for five-plus years of storage.
- Food4Patriots (www.Food4Patriots.com), a long-term food survival solution consisting of pre-packaged kits of survival food rated for 25 years of storage, available in 72-hour, four-week and three-month supplies.
- Water4Patriots (www.Water4Patriots), scheduled to launch in the first quarter of 2014. One of the products to be offered under this umbrella is the LifeStraw personal water filter, designed to provide the user with safe, clean drinking water in any situation.
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