-- Legendary New York City real estate broker Bob Knakal and renowned commercial real estate coach Rod Santomassimo have joined forces to release Selling Buildings: Maximizing Prices and Profits in Commercial Real Estate. It’s a powerful new book blending war stories from the front lines of NYC property sales with actionable advice for brokers and property owners alike with the forward by Ryan Serhant, star of Million Dollar Listing New York.
Drawing on Knakal’s record-shattering career—2,351 buildings sold for $22 Billion, the founding of Massey Knakal Realty Services, and his ongoing leadership at BKREA—the book is more than a memoir. It’s a tactical manual for creating wealth, navigating market cycles, and mastering the commercial real estate game.
“This book is a roadmap,” said Bob Knakal. “Not just for closing deals, but for building a legacy. I’ve included the strategies that worked, the mistakes I made, and the mindset I wish every broker and owner understood.”
Rod Santomassimo, Founder of The Massimo Group, adds, “Bob is the Michael Jordan of CRE brokerage. This book is your chance to learn directly from him—and I’ve included my lessons and takeaways from coaching thousands of brokers nationwide to help readers apply Bob’s wisdom to their own markets.”
Packed with behind-the-scenes deal stories—like a $179 million portfolio sale born from years of cold calls—and filled with frameworks such as “BK’s Takeaways for Investors” and “Rod’s Lessons for Brokers,” Selling Buildings is already earning acclaim from industry giants:
“An absolute must-read for anyone serious about making money in commercial real estate.” – Barbara Corcoran, Founder of the Corcoran Group
“The real estate broker’s bible.” – Francis Greenburger, Founder, Chairman, and CEO of Time Equities Inc.
“Packed with proven strategies from one of the all-time greats.” – Stephen Siegel, Chairman of Global Brokerage at CBRE.
The book is now available at https://go.massimo-group.com/selling-buildings , with launch events and podcast appearances scheduled throughout the summer.
About the Authors:
Bob Knakal is the Founder and CEO of BKREA. Over four decades, he has become the most prolific and respected commercial real estate broker in history.
Rod Santomassimo is the Founder of The Massimo Group, the premier coaching organization for CRE brokers, and a bestselling author with decades of industry expertise.
About Us: Commercial Lending News is a media site providing commercial real estate updates including lending, banking, finance, commercial loans, interest rates, REITs, acquisitions and technology affecting the industry.
Contact Info:
Name: Edward Winslow
Email: Send Email
Organization: US Commercial Lending News
Address: 135 West 36th Street NY NY 10018
Phone: 203-912-7244
Website: https://uscommerciallending.com
Release ID: 89160080
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