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Land & Property

Keith Zetzer Announces Candidacy for the Board of Directors at Soco Urban Lofts

August 13, 2025

Keith Zetzer, a respected business leader and community advocate, has officially announced his candidacy for the Board of Directors of Soco Urban Lofts , located in the historic Santa Fe Building at 1122 Jackson Street, Dallas, Texas 75202. The Santa Fe Building, a designated National Historic Landmark, stands as a symbol of Dallas’ rich architectural heritage and vibrant downtown living. Zetzer, who brings decades of leadership experience as the Founder and CEO of TYSGlobal—a national signage and branding company serving Fortune 100 corporations—aims to bring a results-driven, homeowner-focused approach to the board. He emphasizes transparency, financial stewardship, and long-term planning to preserve the building’s legacy while enhancing the quality of life for all residents. “I believe Soco Urban Lofts is more than a residence—it’s a living piece of history,” Zetzer said. “My vision is to protect the building’s unique character, ensure responsible management, and create an environment where every homeowner’s voice is heard and valued.” Keith Zetzer’s campaign will focus on: Preserving Historic Value – Maintaining the architectural integrity of the Santa Fe Building. Transparent Governance – Ensuring open communication between the board and residents. Financial Responsibility – Implementing long-term strategies for budget management, reserve planning, and infrastructure needs. Residents and community members can learn more about Zetzer’s platform by visiting KeithForSoco.com. About Soco Urban Lofts Soco Urban Lofts is a premier residential community in the heart of downtown Dallas, offering a unique blend of modern loft living in a historically significant building. The Santa Fe Building’s transformation into loft residences has preserved much of its architectural beauty while providing residents with urban convenience and style.

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