The growing trend of getting ahead of your SEO game is by using competitor keyword research. The strategy helps you to discover ranking keywords that you and your competitor’s website have in common, keywords you don’t have but your competitors do, keywords that only some of your competitors have, and keywords that are uniquely yours.
How To Perform A Competitive Keyword Analysis
How do you go about identifying keywords in a competitive landscape that your competitors are ranking on? There are a few ways to find this information. One of the simplest methods (but not wholly efficient) is to search for keywords in Google. For example, if your competitor’s website lists the term “social media” on their home page or on the first page of results, it’s an indication that the term is part of the competitive landscape.
Then you can either find their keyword phrase or run a Google Trend to see how many people are searching for the keyword phrase. If you’re using Excel, you can also take the term and find the top 100 competitor websites with those search terms in the tables to see where your website is positioned.
Keyword Research for SEO
Here are a few ways to get started on your competitor keyword research:
- Look at your competitors.
- Set up your Google search console so you can monitor your competitor’s keyword usage. Search each keyword with Google or other major search engines to see how your competitor’s website and your website rank on those keywords.
- Join a web forum for your industry, and participate.
- Analyze what your competitors have already done.
- You can get a list of the keywords your competitor’s website used to rank on the search engines and then find out how they rank on these keywords in competition with your own site.
- Then go back and analyze your own site to see what keywords and/or phrases your site is ranking for.
If you want to simplify all these processes and gain a better yield of results, RankingGap does a wonderful job. All you need is to insert you and your competitors’ domain and voila! You get keywords that are already proven to rank.
The Benefits of Competitor Keyword Research
If you are planning to create a similar website in terms of keywords and phrases, and you find that your competitor’s keyword research is similar to yours, that means that your marketing costs are the same or lower and that you are also able to compete with your competitor in the same niche. This strategy helps you in maintaining higher traffic and increasing your revenue.
That being said, competitor keyword research is not exactly a new trend; if you are a serious online marketer, it’s a strategy that you should employ to compete with your competitors. In terms of what competitors do, the most important part of competitor keyword research is the keyword search volume. Simply put, a higher search volume means a higher ranking on Google.
Ways to get ahead of your competition using competitor keyword research
You can spend your time on competitor keyword research alone or with an SEO agency. Ad SEO agencies can get you access to top keyword ranking websites, and if you’re not in the position to pay for that service, some of the free SEO research sites out there could do the job. It’s pretty simple to find keyword research resources: you just need to know where to look.
One option is using the Google Keyword Planner or the Bing Keyword Explorer. These tools give you access to thousands of keywords from the most popular search engines and allow you to see what people are searching for. To take your keyword research even further, you can use tools like RankingGap that provide you with more accurate keyword targets.
Name: Kai Wern
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Release ID: 89043947