-- What started with a single necklace and a thank-you note has become a global conversation.
This week, QuotesJewelry.com celebrates its 10-year anniversary—marking a decade of designing jewelry that doesn’t just look good… it means something.
Founded by Elle Penaranda in 2015, the brand didn’t set out to go viral. It set out to tell the truth.
“I didn’t have a business plan,” Elle says. “I had a story I wanted to honor—and a charm that could hold it.”
Since then, over 175,000 women have marked life’s moments—grief, joy, new beginnings, friendship, sisterhood—with Quotes Jewelry’s hand-stamped pieces and message cards. One of their videos, a simple story about being there for someone when life unravels, has quietly reached over 10 million views on Facebook.
A Decade of Showing Up
What makes this milestone meaningful isn’t sales or followers. It’s what Elle calls the quiet magic—the stories customers have shared over the years.
“We’ve heard from daughters who finally found the right words for their mom,” Elle says. “From best friends who mailed each other hope. From women who needed a reminder that they weren’t alone.”
To celebrate its tenth year, Quotes Jewelry is launching a new modular jewelry concept called Pranwa—inspired by the Thai word pran (breath) and the Japanese word wa (harmony). It’s more than a collection; it’s a wearable system designed to hold energy, intention, and story.
Pranwa will be previewed privately to subscribers later this summer. In the meantime, the brand has released a limited-edition “Chapter Ten” collection and launched a 7-day sisterhood tribute campaign using the hashtag #EveryWomanNeedsASister.
A Giveaway That Celebrates the Ones Who Stay
As part of the celebration, Quotes Jewelry is also hosting a Sister Giveaway on their anniversary campaign page. The giveaway features the bestselling “Little Sister Big Sister” necklace set—one for you, and one for your sister, soul sister, or “friend who’s basically family.”
“We wanted to create a moment—not just a giveaway,” Elle says. “It’s about honoring the women who held us together when we couldn’t hold ourselves.”
To enter and watch the anniversary video, visit:
https://quotesjewelry.com/pages/10-years-of-you
A Brand That Became a Movement
Quotes Jewelry built its reputation not just on aesthetic—but on emotional resonance.
It’s a place where Millennial women find jewelry that says what’s hard to say. Where Elle still writes some of the message cards herself. Where the values of compassion, authenticity, and quiet strength are more than marketing—they’re the mission.
“It’s not about perfect gifts,” Elle says. “It’s about real moments. Real women. And reminding each other that we don’t have to go through life alone.”
About Us: Founded in 2015 by Elle Penaranda, Quotes Jewelry turns words into wearable meaning. The brand has shipped worldwide, reached millions through organic storytelling, and built a fiercely loyal following of women who believe in beauty with depth. Every charm holds a story—because every woman has one.
Contact Info:
Name: Elle Penaranda
Email: Send Email
Organization: Quotes Jewelry
Website: https://quotesjewelry.com
Video URL: https://ellepenaranda.com
Release ID: 89162302
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