In 2019, worldwide digital ad spending is expected to rise by 17.6% to $333.25 billion (£274.44 billion). This marks the first time that digital accounts for roughly half of the global ad market next to printed media. In the United Kingdom alone, digital marketing and advertising spend is already the dominant force that accounts for well over 60% of all spending in the sector (Source: eMarketer, Feb 2019). —
This increase is due to the many benefits that come with the technologically-empowered society of today. For instance, more people are using internet-enabled devices such as smartphones and tablets, meaning that content consumption is shifting from printed media such as newspapers and magazines. In addition, advertising on digital platforms such as Google, Facebook, Instagram and Bing has become more accessible and inexpensive, making it a compelling option for startups and smaller businesses as well as larger corporations. Lastly, digital advertising also has better targeting options which allow companies to reach specific audiences and smaller groups more efficiently than printed alternatives.
Alex Croucher, marketing strategist at QliQ, thinks that the trend for digital growth will continue and says that "Newer digital channels have fundamentally changed the face of marketing and advertising forever. With the ability to self-serve their own campaigns, companies of any size have all the tools they need to build a campaign that ten years ago they would've only dreamed of..”
However, Croucher believes that while digital is a dominant platform, it doesn’t mean that traditional channels can’t also serve a purpose. He says “but the shift towards digital doesn't mean that traditional channels are dead. We're seeing strong results from some print media simply because there's less noise there. The key is in having a consistent multi-channel approach to match how the target audience consumes media."
In summary, the use of both traditional and digital advertising channels is key to the success of any business. The two can complement each other and it takes a holistic approach in order to truly make the most of the advertising channels available to your business.
For more information about multi-channel advertising approaches, please refer to the contact details below to get in touch with QliQ.
Name: David Edwards
Phone: 01635 800868
Address: 8 West Mills Yard, Newbury, Berkshire RG14 5LP
Release ID: 88902371