-- Pure Romance executives and distributors are in love with their PR Connect app from NOW Technologies.
Launched this fall, the app is allowing the Cincinnati, Ohio-based intimacy products company to support its Partners and target customers in more strategic, effective ways than ever before.
“One of the app’s biggest benefits is its ability to collect and analyze meaningful data”, says Chris Postler, Pure Romance Chief Operating Officer. “In the past, we were putting things out there in the back office and saying to Partners, ‘Come get it, and let us know how it goes.’ There was a gap between their customers getting information and what the customers did when they received our messages. The PR Connect app has been able to close that information gap.” As a result, the company is starting to tie salesforce activity directly to the sales Partners generating it, Postler says.
Because of this robust data, Pure Romance Partners also are setting some new standards for the industry—like changing up the classic direct selling tool of samples. Partners are using samples to re-market to current customers in addition to offering them to prospects: Because the app collects information on things like how often customers who love product A also buy product B, Partners are re-engaging lapsed product A buyers with free samples of product B. “We’ve been on the platform for two months, and we are learning something new every day from our Partners about how they’ve decided to use the platform,” Postler says.
In direct selling, effective communication is just as important as data-driven activity. And Postler says the PR Connect app allows Pure Romance to deliver authentic, customized training and marketing materials to Partners, depending on their needs and level of experience. “We want to be speaking to our Partners and our customers with the Pure Romance voice, and we want that voice to be consistent, but we also want it to be very, very engaging. The app allows us to tailor these messages and segment them to the person at their point in the journey.”
With more than 60 percent of Partners now using PR Connect, Pure Romance officials say the app has become a critical part of the company’s overall digital development, which was accelerated during the COVID-19 pandemic. “Our business was 95 percent done through in-home parties,” says Chris Cicchinelli, Pure Romance President. “With virtually the whole world going into lock-down, we had to add focus to our e-commerce and social media platforms. I also put a large focus on communication and wanted the entire process streamlined.”
The PR Connect app is a seamless, comprehensive digital sales, marketing and communication platform that aligns with Pure Romance’s overall strategy, which is about giving Partners every opportunity to succeed professionally and personally. Says Postler, “We are always finding new ways to enrich the lives of our consultants through meaningful virtual engagement, which improves not only their daily outlooks but motivates them to go out there and earn the income they need to live the life that they deserve.”
About NOW Technologies
NOW Technologies is the premier provider of customizable digital sales, marketing and distributor enablement solutions for the direct selling industry. The NOW Tech platform, available as a native mobile or web app, provides powerful features such as instant sampling, a comprehensive social selling suite, in-app chat, and smart alerts that guide a distributor on how to succeed in their business. This is in addition to the core solutions which enable companies to communicate, onboard, train and provide streamlined sales and marketing tools to their salesforce. Leveraging 35 years of direct selling industry experience, NOW Technologies has progressively expanded their platform in recent years, becoming the most comprehensive, customizable and powerful customer acquisition and distributor activation tool for direct sellers worldwide.
For more information about NOW Technologies and the range of solutions offered, visit now-tech.com and follow on Facebook, Instagram and LinkedIn.
Contact Info:
Name: Noah Westerlund, Executive Vice President
Email: Send Email
Organization: NOW Technologies, LLC
Address: 5800 Democracy Drive Suite 100 Plano, TX 75024 United States
Website: http://www.now-tech.com
Release ID: 89055840
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