-- Pure Parima is pleased to announce the opening of its first-ever retail location, located at 107 Gaither Drive, Suite A, Mt. Laurel Township, N.J. 08054. This calm, inviting space is designed for customers to see, feel and try Pure Parima’s Egyptian cotton products.
To commemorate the launch of its first retail location, Pure Parima is hosting a soft opening event on Thursday, September 17, 2026, offering invitees an exclusive first look at the new luxury storefront. The opening of this storefront marks the next stage in the company’s continued growth from a luxury bedding company into a destination for wellness-inspired living.
Pure Parima is a luxury lifestyle brand known for creating meticulously crafted lifestyle products. Founded in 2018 and launching as a successful online business with 100% Egyptian cotton bedding, Pure Parima has since expanded its product line to include bath products, sleepwear, decor and more. The Mt. Laurel Township storefront is the company’s first foray into the brick-and-mortar retail space.
“We have been building towards the opening of our first retail location for a long time,” says Parima Ijaz, founder of Pure Parima. “Our hope is that this new retail location provides a thoughtfully curated shopping experience that customers can’t get online, giving them the tactile experience of seeing and feeling our award-winning products before taking them home.”
The soft opening event on September 17 will offer guests an immersive retail experience showcasing Pure Parima’s luxury Egyptian cotton bedding and lifestyle collection. Guests will also be treated to a curated mocktail bar, a hosted dinner, a raffle giveaway and a live embroidery station to customize select pieces from the collection.
“We are excited to finally welcome customers into our flagship retail location,” says Ijaz. “We have designed this evening to reflect Pure Parima’s commitment to comfort, craftsmanship and modern luxury, as well as to offer the media an opportunity to experience the brand firsthand and explore our full collection of award-winning Egyptian cotton bedding.”
For more information about the event, or for press, content creators, retailers, or store/marketplace buyers interested in attending, contact Gabrielle Lask, publicist at Otter PR, at [email protected] to RSVP by September 10.
About Pure Parima
Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, starting with the highest-quality Egyptian cotton bedding. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima sets the standard for authenticity, transparency, and quality in premium home goods. The brand is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has now grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated lifestyle.
Contact Info:
Name: Gabrielle Lask
Email: Send Email
Organization: Pure Parima
Website: https://www.pureparima.com/
Release ID: 89201963
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