PTT Market: At 13.9% Growth APAC Will Highlight Its Presence In Push-To-Talk Industry

The push-to-talk is a communication device that uses the half-duplex mode to communicate with the other operator.

The market for the global push-to-talk is expected to grow at a CAGR of 10.5% during the forecast period. The growing usage of mobile phones and the availability of cellular networks are some of the reasons behind the rising demand for PTT. In addition to these, the increasing use of speakers, headphones, earbuds, and microphones will further drive the growth of the push-to-talk market. With 12% CAGR North America will dominate global PTT ecosystem for next half decade.

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The key players in the push-to-talk market are AT&T, Ericsson, Kodiak, Motorola Solutions, Azetti Networks, Bell Canada, Verizon, Qualcomm, and others. Companies operating in the market are using various strategies such as mergers and acquisitions, joint ventures, partnerships, and others to gain revenue and a large market share. AT&T, a Texas-based company provides various push-to-talk products that enable a user to make calls up to 250 members simultaneously and conduct the service directly from the computer with highly secure texts, PDF files, videos and others.

The global push-to-talk market is expected to grow with a high CAGR during the forecast period. The market is witnessing growth due to the rising adoption of mobile and network devices, and other accessories such as headsets, speakers, and others. The global market for push-to-talk is segmented on the basis of component type, technology, and end-use industry. The component type is further segmented as hardware, software, and services, among which the software segment is expected to grow significantly during the forecast period, owing to the rising demand for services over cellular phones. The end-use industry segment is divided as transport, public safety, government, construction, energy and utility and others. The growing need for public safety and security over the cellular network is accelerating the market.

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The region is segmented as North America, Europe, Asia Pacific, Latin America and Middle East Africa. Technological advancements in next-generation networks in the North American region is increasing the demand for push-to-talk for cellular network. Moreover, the Europe region is expected to boost the growth of the push-to-talk devices market due to its high potential, technological advancement, and the rising usage of mobile phones.

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