Prom Dresses Market Scenario
The growing population of teenagers those, fascinate over attractive party apparels can spur amplify the global prom dresses market expansion between 2019 and 2024, predicts Market Research Future (MRFR). MRFR in its recently published report mentions that the global prom dress market can garner a CAGR of 3.5% and touch an impressive valuation of USD 15.5 billion by 2024.
MRFR spotted that the frequent launch of different types of party dresses by well-established companies like
Grupo Franc Sarabia (Spain)
Adrianna Papell (UK)
White Factory Holding S.L.U. (Spain)
Victorio & Lucchino (Spain)
Cymbeline Forever S.A.S (France)
in Europe can benefit the European prom dresses market growth over the review period.
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The escalation in the number of graduating students is detected to be the predominant factor that can surge the global prom dresses market growth. Changing lifestyle is likely to favor the growth of the global prom dresses market growth. Presently, the number of people attending occasions like evening parties and grand celebrations like anniversary, corporate gathering, and birthday celebrations among others are observed to increase. The strong urge for highlighting one’s alluring appearance at such occasions is noted to hike the sales number for prom dresses, hence, shoot up the growth curve of its market. With flying years, fashion is evolving. The growing number of fashionistas is also forecasted to cast a positive impact on the global prom dresses market growth. Additionally, existing and emerging key vendors those, which are operating in the global prom dresses market is expanding their portfolio. New launches accounted for rising the profit margin of the prom dresses market.
Fabric, type, and distribution channel are segments, based on which, MRFR has conducted a comprehensive study on the Global Prom Dresses Market.
Based on the type, the global prom dresses market has been segmented into knee-length dresses, long dresses, and short dresses.
Based on the fabric, the global prom dresses market has been segmented into chiffon, organza, satin, and others.
Based on the distribution channel, the global prom dresses market has been segmented into store-based and non-store-based. The store-based segment is further narrowed down to specialty stores, supermarkets and hypermarkets, and others.
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The global prom dresses market has been scrutinized across four important regions; North America, Asia-Pacific, Europe, and the Rest of the World (RoW).
Adoption of eccentric styles by teenagers in Asia Pacific and increase in the acceptance of evolving fashion are factors, which are anticipated to fuel the Asia Pacific regional market growth in the coming years. Shiseido Company, Limited (Japan), is one of the prominent contenders in the Asia Pacific prom dresses market.
In 2018, the North American market dominated in the global prom dresses market, which is likely to maintain its hegemony over the forecast period. The rising teenage population in North America accounted for the prom dress market to flourish. Additionally, strategic promotional campaigns adopted by giant key vendors operating in the regional market like Primavera Couture LLC (US), Jovani Fashions Ltd (US), Sherri Hill, Inc. (US), Badgley Mischka (US), Faviana International (US), Marchesa (US), Nordstrom (US), and Betsy And Adam (US) are observed to strongly boost the market growth. Besides, hike in disposable income is predicted to impel the North American prom dresses market over the assessment period.
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