Programmatic Advertising Display 2017 Global Market Expected to Grow at CAGR 18.09% and Forecast to 2021

Pune India, January 3, 2017 /MarketersMedia/ --

The analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

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Covered in this report

The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

The report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• AOL
• BrightRoll
• SpotXchange
• Tremor Video
• TubeMogul

Other prominent vendors
• Adconion Media Group
• Adobe Systems
• AppNexus
• Convertro
• Criteo
• Darriens
• Facebook
• Google
• Infectious Media
• Kontera Technologies
• LiveRail
• Microsoft
• Platform One
• Rocket Fuel
• Rubicon Project
• StackAdapt
• StickyADS.tv

Market driver
• Growth in video RTB
• For a full, detailed list, view our report

Market challenge
• Low transparency in market
• For a full, detailed list, view our report

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Market trend
• Growing popularity of mobile programmatic advertising display
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Table Of Contents – Major Key Points

PART 01: Executive summary

PART 02: Scope of the report
• Market overview
• End-user segments
• Base year and forecast period
• Vendor selection criteria
• Summation error
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Product life cycle
• Global programmatic advertising display market
• Five forces analysis

PART 06: Market segmentation by display type
• Global programmatic advertising display market by display type
• Global programmatic advertising display market by desktops
• Global programmatic advertising display market by mobile devices

PART 07: Market segmentation by ad format
• Global programmatic advertising display market by ad format

PART 08: Market segmentation by auction type
• Global programmatic advertising display market by auction type
• Global programmatic advertising display market by open auction
• Global programmatic advertising display market by automated guaranteed
• Global programmatic advertising display market by invitation-only
• Global programmatic advertising display market by unreserved fixed-rate

PART 09: Buying criteria

PART 10: Geographical segmentation
• Global programmatic advertising display market by geography
• Programmatic advertising display market in Americas
• Programmatic advertising display market in EMEA
• Programmatic advertising display market in APAC

……..CONTINUED

For more information or any query mail at [email protected]

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