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The global probiotics market report has analyzed increasing health consciousness in countries such as the US and China, the demand for probiotic products is constantly rising. The increasing demand for probiotic-based functional foods and beverages will also contribute to the positive growth of the market during the forecast period. Companies such as Danone and Yakult heavily invest in R&D activities for probiotics. These two vendors together founded the Global Probiotics Council in 2004 to create awareness, develop new products, and collaborate with government bodies with regards to probiotics.Complete report on probiotics market spread across 71 pages, profiling 7 companies and supported with 48 data exhibits is now available at http://www.reportsnreports.com/reports/458675-global-probiotics-market-2015-2019.html.
Market outlook of the probiotics market
The increasing health consciousness among the consumers globally is driving the growth of this market. APAC is the fastest growing region in the probiotics market with the maximum demand arising from Japan.The increasing product innovations in the probiotic market is also expected to fuel the market growth. New probiotic products are being introduced in the form of chocolate, biscuits, and gums to pique the interest of the customer. For instance, during 2014, Milsling introduced a probiotic dark chocolate brand named 'Chocowise'. The brand is sold in numerous markets such as Serbia, Croatia and Bosnia and is expected to enter other European markets as well.
Competitive landscape and key vendors
The global probiotics market is highly competitive. Vendors compete on the basis of added health benefits, product differentiation, category extension, and innovation in product and application. Companies often engage in brand wars, especially in the probiotic functional food and beverages product segment.
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Key players in the global probiotics market are: BioGaia, Hansen, Danisco, Danone, Nestlé, Probi and Yakult
Other prominent vendors in the market are: Attune Foods, Bifodan, BioCare CopeHagen, Daflorn, Deerland Enzymes, Lallemand, and Winclove Probiotics.
Segmentation by product application and analysis of the global probiotics market - Functional food and beverages, Dietary supplements and Animal feed
Functional food and beverages were the dominant segment during 2014 and is expected to retain its leadership until the end of 2019. This segment is further classified into fermented meat, dairy, bakery, beverages, breakfast cereals, fats and oil, and soy products.
Segmentation by end use and analysis of the probiotics market- Human probiotics and Animal probiotics
Human probiotics was the dominant sector during 2014 due to its constant extension to fields other than food and drugs. This segment is expected to reach USD 44 billion by the end of 2019. Due to the rising health awareness among people in countries like the US, the demand for the probiotics in functional food, beverages and dietary supplements is expected to increase.
Geographical segmentation and analysis of the global probiotics market – APAC, Europe, Latin America, North America and ROW
APAC was the market leader with the largest share of around 40% during 2014. The research report predicts the leadership of this region to continue until the end of the forecast period, with a growth rate of around 8%. The use of probiotics in dairy products in this region is the primary driver for the growth of the market. Japan is the largest market for probiotics in this region, closely followed by China.
Further, the report states that challenges like a lack of uniform governmental policies and premium pricing are anticipated to restrict market growth.
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