Global Market Insights suggests that the — potato protein market size is expected to surpass USD 110 million by 2027, primarily owing to snowballing demand for high nutritional plant-based protein supplements.
Escalating consumers preference for dairy-free protein products and surge in population suffering from lactose intolerance could boost the demand for potato protein products in the forthcoming years. The trend of veganism has surged considerably across the globe. Concerns over environmental conditions have resulted in taking vegan diet into consideration, especially in developed economies
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Elaborating on some trends emerging in this industry:
1) Rising preference for highly nutritious diet
Consumers are anticipated to get more inclined towards highly nutritious diet in the coming years. Improved awareness regarding nutrition diet through social media and concerns over health can be some of the major factors that could stimulate the demand for potato protein. Apart from this, its diverse functional properties including gelling, emulsifying, and foaming could shift preference towards potato protein in food & beverage sector.
2) Strategic initiatives by manufacturers
Certain manufacturers operating in the potato protein market like KMC Ingredients, PPZ Niechlow, Avebe, ADM, Omega Protein Corporation, AKV Langholt, Peppes Group, Emsland Group Sudstarke, Agrana Beteiliguns AG, and Roquette Freres are making use of new strategic initiatives for staying competitive in the market. Some of these initiatives include new product development & launches, acquisitions, mergers and collaborations, etc.
3) Veganism prevailing across Europe
Europe is one of the leading markets for potato protein. The region is expected to contribute to a major market share in view of intensifying consumer shift towards meat substitutes and vegan food along with the launch of new vegan product. Rising spending by consumers on improving their protein intake levels could increase product demand in the region. Use of potato protein in muscle retention and gain and increase in number of gym goers and sportsmen may facilitate industry expansion over time.
4) Use in animal feed
Feed applications holds a significant share in the global potato protein market share in 2020. Potato protein is added in feed of athletic horses, young horses, as well as convalescent horses for boosting their muscle growth. When used in feed, potato protein can offer benefits such as easy digestibility and muscle growth in young animals. Potato protein provides various protein enrichment in various feed which may lead to ample of growth opportunities for product makers in the estimated timeframe.
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