-- Breast lifts and reductions are booming while traditional augmentation loses its dominance, driven by changing regional trends.
A decade ago, breast augmentation was the undisputed queen of cosmetic breast procedures, accounting for nearly two-thirds of all breast surgeries. But times are changing.
Data shows that lifts and reductions are surging in popularity, chipping away at augmentation’s dominance and reflecting a deeper cultural shift in what patients want from their bodies.
The Breast Reduction Surgeons of Long Island analyzed 10 years of data from the American Society of Plastic Surgeons (ASPS) and it tells a compelling story: today’s patients are prioritizing proportion, comfort, and natural aesthetics over sheer volume. And this shift is accelerating.
Key Summary Points
- Breast augmentation is losing share: Its share of total cosmetic breast procedures dropped from 61% in 2014 to 51% in 2024, though it remains the most performed breast surgery, with over 300,000 procedures last year.
- Breast lift and reduction are steadily rising: Breast lifts now make up 25% of cosmetic breast procedures, up from 20% a decade ago. Breast reduction rose to 13% share, up from 9% in 2014.
- Breast reduction is the fastest-growing cosmetic breast procedure: It posted a 10-year compound annual growth rate (CAGR) of +6.4%, outpacing all other breast-related cosmetic surgeries.
- Southeast & Mid Atlantic are gaining momentum: These regions increased their share of cosmetic breast surgeries from 17% to 24%, while the Northeast dropped from 16% to 11% and the Midwest from 18% to 15%.
Detailed Analysis
While breast augmentation still remains the most performed cosmetic breast procedure, the recent data shows a decisive trend toward lifting, contouring, and reducing rather than simply enlarging.
According to the data, breast augmentation continues to grow in volume, but at a slower pace than other cosmetic breast procedures.
As a result, its share of overall cosmetic breast surgeries has dropped from 61% in 2014 to just 51% in 2024.
Meanwhile, breast lifts have surged to 25% of total cosmetic breast procedures (up from 20% share) and breast reductions to 13% (up from 9% share), reflecting a broader desire among patients for a natural appearance without added volume.
This shift is supported by growth trends. Breast reduction saw a +6.4% compound annual growth rate (CAGR) over the last 10 years, the highest among all cosmetic breast procedures.
Geographic Trends
Geographic trends tell a deeper story. The Southeast / Mid-Atlantic region increased its share of all cosmetic breast surgeries from 17% in 2014 to 24% in 2024, the most significant gain of any region.
At the same time, the Northeast (16% → 11%) and Midwest (18% → 15%) lost ground, with patients in those areas accounting for a shrinking portion of national cosmetic breast procedure totals.
The Southeast & Mid-Atlantic also posted the highest 10 year CAGR at +6.0%, and led the way for four out of the five surgeries: breast reduction (+12.7%), breast lift (+8.4%), gynecomastia (+4.2%), and breast augmentation (+3.1%).
In contrast, the Northeast was the only region to see an overall decline, with a negative CAGR of -1.0%, driven by drops in multiple procedures, including augmentation (-1.9%), implant removals (-3.0%), and gynecomastia (-7.4%).
Final Summary
This data reflects a broader cosmetic shift. Patients are increasingly focused on comfort, proportion, and long-term results over volume alone.
Whether it’s removing implants, lifting natural tissue, or reducing breast size, today’s cosmetic surgery decisions appear to be more about balance and confidence than enhancement for its own sake.
That shift is most visible in the Southeast and Mid-Atlantic, where steady demand across nearly every procedure has fueled the nation’s fastest growth.
Meanwhile, the Northeast stands alone with a decade-long decline, highlighting just how much regional preferences and priorities are shaping the future of aesthetic care.
About Breast Reduction Surgeons of Long Island
Breast Reduction Surgeons of Long Island is a plastic surgery practice specializing in breast reduction procedures for women seeking relief from physical discomfort and improved body confidence. The practice serves patients across Long Island and the greater New York area with personalized care and natural-looking results. Learn more by visiting breastreductionsurgeonslongisland.com.
Contact Info:
Name: Adam Spiegel
Email: Send Email
Organization: Breast Reduction Surgeons of Long Island
Website: https://breastreductionsurgeonslongisland.com/
Release ID: 89163434
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