-- A Cultural Movement in Motion
Pinoy Royale isn’t just a brand—it’s a battle cry. Founded by Filipino-American Eric Sean Sunico, RN, the label fuses elevated streetwear with ancestral reverence, reshaping how Filipinos wear their identity. Each piece is a living artifact—rooted in legacy, laced with symbolism, and engineered for confidence.
“I didn’t create this brand to sell out. I created it to call in—Filipinos who are ready to stand tall in who they are,” says Sunico, whose path from U.S. Air Force flight medic to registered nurse now flows into his role as a cultural architect. From saving lives to shaping legacy, Sunico’s journey reflects the spirit of Pinoy Royale: service reimagined as sovereignty.
Heritage with Purpose
Sunico’s lineage reads like a historical epic. One ancestor, Mr. Chanuangco, served as a royal physician in the Qing Dynasty’s Imperial Court—mastering the art of healing where precision was power. On another branch, his great-grandfather Valentín Sunico stood beside Dr. José Rizal—Filipino national hero—as a confidant, ally, and brother-in-law in the fight for freedom.
From revolutionaries to physicians, his bloodline carries both rebellion and remedy. His grandfather practiced internal medicine, while the Sunico Foundry cast more than 170 church bells across the Philippines—some later melted down and reborn as cannons during the uprisings. Sound turned to strength. Faith forged into fire.
“Heritage isn’t something you just wear—it’s something to embody, carry and live out with pride. Worn like armor…worn like a crown,” Sunico shares. “Pinoy Royale speaks to the global Filipino identity—to honor one’s roots is to shape a stronger future. Remember who you are…as you create who you want to become.”
Fashion as Identity Armor
Pinoy Royale’s designs are more than stylish—they’re symbolic weapons in the reclamation of cultural pride. These aren’t just designs—they’re declarations. Each piece fuses historical pride with modern form, made to empower and endure. While other brands chase trends, Pinoy Royale builds timeless identity armor for a people long underestimated and marginalized. Pinoy Royale is a celebration of our rise—and a shattering of colonial narratives that once tried to define us.
“We don’t just sell clothes. We sell Legacy. Confidence. Purpose. Pride. And permission to stop playing small,” says Sunico. “You’re not just wearing a hoodie—you’re wearing centuries of courage.”
A Global Force for Filipino Pride
Pinoy Royale is building a movement—one statement piece at a time. With a rapidly growing community on Instagram, Facebook, and TikTok, the brand reaches Filipinos worldwide who are ready to reclaim their story with elegance, edge, and authenticity.
Backed by AI-enhanced marketing and a fierce dedication to craftsmanship, Pinoy Royale is more than a fashion label. It’s a cultural lighthouse—guiding Filipinos home to their greatness, and lighting the way for the next generation to stand fully sovereign in their skin.
About Pinoy Royale
Founded by Eric Sean Sunico, RN, Pinoy Royale is a Filipino-American streetwear brand that merges ancestral legacy with modern luxury. Drawing from Sunico’s deep roots in Philippine history and service, the brand fuses symbolism, storytelling, and craftsmanship to empower Filipinos to wear their legacy with boldness, beauty, and purpose.
Media Contact
Eric Sean Sunico, RN
Founder, Pinoy Royale LLC
www.pinoyroyale.com
[email protected]
1300 1St. Suite 368
Napa, CA 94559
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Contact Info:
Name: Eric Sean Sunico
Email: Send Email
Organization: Pinoy Royale LLC
Website: http://www.pinoyroyale.com
Release ID: 89163022
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