Pillow has become a basic necessity, especially in urban areas. The market for pillow has been assessed by Market Research Future (MRFR) which revels that it is expected to strike a steady CAGR during the projection period 2017 to 2023. Increasing population is one of the key factors benefitting the growth of the market. It is anticipated to propel the expansion of the pillow market in the years to come.
The rising number of healthcare facilities are also anticipated to fuel the demand for pillows over the next couple of years. Similarly, factors such as increasing urban population, a growing number of hostels, etc. are expected to catapult the pillow market in an upward trajectory. The growth of hospitality is anticipated to favor market growth in the forthcoming years. Increasing projects of hotels and resorts are likely to fuel demand for high-end pillows in the foreseeable future. These factors are projected to boost the growth pattern of the pillow market over the assessment period.
Markey players are trying to bring innovation by introducing different materials for ensuring enhanced experience. In addition, pillows for different purposes are being made available, such as travel pillows. These pillows are specially designed for providing comfort during traveling. Also, the increasing demand for backpacking in the travel & tourism industry is poised to favor the expansion of the pillow market.
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Pillows designed for medical purposes are gaining popularity. These pillows are expected to gain more traction towards the end of the forecast period. To illustrate, pregnancy pillows are in demand in the developed and developing nations. Increasing disposable income is likely to work in favor of the pillow market across the review period. Similarly, pillows designed for sleeping disorders, spondylitis, etc. are prognosticated to revolutionize the growth trajectory of the pillow market over the next few years. In addition, pillows are also being used as a home décor product. This, in turn, is further expected to catalyze market expansion in the foreseeable future.
The global players in the pillow market profiled in this MRFR report are American Textile Company (U.S.), Hollander (U.S.), Wendre (Estonia), Hunan Mendale Hometextile., Ltd (China), Romatex (South Africa), Luolai (China) and Dohia Home Textile Co., Ltd (China).
In June 2019, the Trtl Pillow, bestselling scarf-like travel pillows, has been launched in small sizes for the kids.
In May 2019, Canadian company Blackstuff started product campaign for PILO Purifier, an air-purifying, and odor-eliminating throw pillow.
On the basis of material, the global pillow market has been segmented into 100% Cotton, 100% Bamboo Fiber, 100% Silk, 100% Polyester and Others.
By filling material, the pillow market has been segmented into memory foam, hollow fiber, latex, microfiber, and others.
The global pillow market, by shape, has been segmented into square, u-shape, rectangle, wave, round, convex and others
Based on feature, the pillow market has been segmented into therapy, cooling, anit-static, anti-bacteria and others
By application, the global pillow market has been segmented into decorative, sleeping, bedding, travel, massage and others.
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By region, the global pillow market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW). Asia Pacific is the most lucrative regional market for pillows. The exponential population of the region, in conjunction with the rising per capita income, is poised to drive the expansion of the regional segment. North America and Europe are also anticipated to exhibit positive growth. Factors such as innovations in filling material and availability of a wide range of choices are expected to boost revenue growth in these regions. Also, the pillows designed for facilitating medical treatments are anticipated to gain quick mileage in these regions.
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Name: Abhishek Sawant
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Organization: Market Research Future
Release ID: 527418