Pet wearable market revenue is poised to observe significant demand through 2027 propelled by rising trend of pet adoption and latest technological advancements. There is a surge in investments being made in smart wearable devices to keep pets safe, healthy, and entertained. High awareness regarding the mental and physical fitness of pets is boosting the sales of smart pet tech devices. —
Global Market Insights, Inc., estimates that the pet wearable market revenue could be worth around USD 10 billion by 2027. Following are some of the most prominent trends favoring this projection. As a means to promote pet adoption, rescue and animal shelters are using social media channels like Facebook and Instagram. Several social media campaigns such as Help A Pet Day and National Adoption Weekend are assisting individuals in finding them a pet. With the current pandemic, social distancing norms have resulted in a rise in adoption of pets as companions.
• Robust adoption of smart collars
There is a considerable demand for smart collars for the identification, tracking and monitoring of the location of pets. Pet owners are investing more in such devices given to the availability of an extensive range of innovative smart collars designed specifically for cats and dogs.
Smart collars that are integrated with GPS trackers allow easy tracking and identification of pet animals. The chances of a pet being stolen are decreased significantly by GPS tracking devices and pet wearables as pet owners can track and identify their pet’s location through their smartphones.
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• Rising presence of smart harness devices
Smart harness devices can be fastened around the pet’s body and are integrated with sensors in order to monitor and sense the pet’s posture, sound, and body language. The device consists of physiological sensors which can monitor heart rate and body temperature. Some sensors in the pet wearable market are able to analyze the pet’s heartbeat variation and have special features such as multicolored LEDs to represent the pet’s emotional state.
• Increasing demand for sensors
Different types of sensors such as accelerometers, heart rate, water, temperature, and image sensors are being created for various applications. There is likely to be a substantial demand for pet sensors market through 2027 owing to the availability of affordable and smaller sensors having improved compatibility.
Sensors are used for collecting a pet’s vital signs and then analyzing the collected information to detect and alert pet owners about any health concerns. They enable the tracking of a pet’s activities, exact movement, and behavior, as well as monitor their health-related bio-metric data.
In 2019, key pet wearable market player FitBark announced the launch of a new all-in-one GPS dog health and location tracker in the U.S, consisting of several added features such as long battery life and a lightweight, waterproof product material.
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