-- Inaugural 2GNZ Tournament Tips Off August 1, 2026 at Legacy Arena in Atlanta
Today, Peace Brand, son of former NBA All-Star Elton Brand, announced the launch of 2GNZ, the first father-son basketball league, a groundbreaking new sports entertainment platform where fathers and sons compete together in a one-of-a-kind 2-on-2 basketball experience designed to celebrate family, legacy, and the generations connected through the game.
The league will debut with its inaugural tournament on August 1, 2026, at Legacy Arena in Atlanta, bringing together father-son duos, former professional athletes, basketball families, and fans for a full day of competition, live entertainment, immersive fan experiences, and family-focused activations.
Peace Brand teamed up with his former high school teammate, Christian Barjon, to reimagine the youth sports experience by placing family back at the center of the game.
"This is going to be a once-in-a-lifetime experience for basketball families," said Peace Brand, Founder of 2GNZ. "I wanted to create something that brings families back to the center of the game, not just as spectators, but also as participants. The game has given so many of us unforgettable moments with our fathers and families, and 2GNZ was built to honor that. Our dads invested countless hours, not just in our development as athletes, but in us as young men. They’ve used the game to teach us discipline, resilience, respect, and character. This is bigger than competition. It's about legacy, connection, and creating memories that last far beyond the buzzer."
Brand designed 2GNZ as a long-term sports entertainment property that blends competition, culture, community, and family-centered programming in a format unlike anything currently in the marketplace.
As youth sports continues to evolve into a multi-billion-dollar industry, 2GNZ introduces a fresh model that prioritizes connection, and generational impact, while delivering a premium live event experience for athletes, families, fans, and brand partners alike.
The inaugural tournament will feature father-son teams competing in a fast-paced 2-on-2 knockout format across three divisions: Ages 10–12, Ages 13–15, Ages 16-18, and Ages 19+, creating a rare opportunity for multiple generations to compete side by side.
Beyond tournament play, 2GNZ will deliver a full-scale family entertainment experience featuring the 2GNZ Skills Challenge, the 3-Point Shootout, exclusive merchandise drops, athlete appearances, meet-and-greet opportunities, and a Kids Zone with activations for younger children throughout the day.
"2GNZ represents something bigger than basketball," said Christian Barjon, Co-Founder of 2GNZ. "This is about honoring the relationships that shaped us, creating experiences for families, and building something the culture has never seen before. We believe this is just the beginning.”
The Atlanta launch marks the beginning of what Brand and his team envision as broader expansion for the 2GNZ platform, with future market activations, as well as athlete and brand partnerships, that are currently in development.
2GNZ is proud to partner with Champro Sports, the league's official uniform and apparel partner, and BRXND Sportsplex, whose support has helped bring the vision of the inaugural 2GNZ Classic to life. The league also recognizes the valued support of community partners Legacy Arena, Douglas County School District, Ballers Bridge, and Squoze, whose shared commitment to youth, family, and community is helping launch a first-of-its-kind experience built around competition, connection, and legacy.
Tickets start at $15, VIP tickets $45 and group packages available. To purchase tickets:
For more information, visit www.2gnz.com. Follow their Instagram.
About 2GNZ
2GNZ (pronounced "Two Gens") is the first father-son basketball league and sports entertainment platform dedicated to celebrating family, competition, and legacy through the game of basketball. Founded by Peace Brand and Christian Barjon, 2GNZ brings fathers and sons together to compete, connect, and create lifelong memories while inspiring the next generation of athletes and leaders. Through live events, storytelling, community engagement, and educational experiences, 2GNZ is building a new category in sports where family is the main event. Learn more at www.2GNZ.com. Send Email to [email protected].
Contact Info:
Name: Peace Brand
Email: Send Email
Organization: 2GNZ
Website: https://www.2gnz.com/
Release ID: 89197566
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