— Royal Locks has the perfect solution for people looking to enhance their natural curls after the pandemic. With hair care products that are designed to nourish curls, their products create simple systems that give curly hair the best chance to thrive.
The pandemic is bringing out natural curls
65% of women have naturally curly, wavy or coily hair. Though the people with naturally textured hair take up most of the population, many women hide their curls by straightening their hair, using hair-relaxing products, or only wearing hairstyles that prevent curls from taking up space. Some women don’t even realize they have curls or waves because they grew up brushing their hair and using heat styling.
After months spent at home isolating during the pandemic, and a little help from curly hair techniques going viral on TikTok, many women with curly hair started to embrace and experiment with what they looked like with their natural curls. They have opted to lean into more natural hair routines. With salons closed - preventing dye-jobs and blowouts - many people hoped to find new ways to style the hair that they’ve always had, but didn’t know how to help thrive. They started taking baby steps looking for a curly hair routine that would fit into their lifestyle and give their pandemic curls a boost.
This new-found embrace of natural hair texture has left women wondering - “how can I style my curls in a way that works for me?” Royal Locks is a company that answers that question for curly-headed people everywhere. With products that enhance curls and are simple to use, their routines are designed to take the guessing game out of being new to curly.
Get more from pandemic curls with a curl enhancing shampoo and conditioner from Royal Locks
Curls need hydration and moisture to help their patterns form. Curl styling starts in the shower with a sulfate free shampoo and hydrating conditioner. The brand Royal Locks specifically caters to “new to curly” women and men with formulas that are sulfate and paraben free, include Moroccan argan oil, and other natural botanicals that nourish curly, coily and wavy hair. Their Classic Essentials Set starts with curl enhancing shampoo and conditioner that is made to help curls form, balance pH levels in the hair and scalp, and protect natural oils. This is followed by their bestselling styler - Pro Curl Cream Gel.
Using curl-friendly products is an important part of “going curly.” The Royal Locks team regularly works with a testing panel to ensure products will add definition, tame frizz and keep hair feeling touchable.
“The shampoo is wonderful. It cleanses without stripping. The conditioner helps get my curls untangled. The curl cream (when put on sopping wet hair) really defines curls. I just love this system.” - Amy B, verified Royal Locks Classic Essentials Set buyer.
Royal Locks has styling products that match curl pattern and preference
Royal Locks offers a variety of solo styling products including Pro Curl Cream Gel, Dream Cream and Party Curl Activating Spray. Their curl care sets make choosing which product to use simple, depending on what a person is looking for.
A person who enjoys well-defined curls and minimal frizz will generally like using a “wet styling” curl technique. This involves applying a curl gel to sopping wet hair, and then air drying. Royal Locks Pro Curl Cream Gel can be used for this technique and works on all curl types. It can be purchased in the Classic Essentials set, or individually.
Other people want to add volume or prefer a matte look for their curls. This can be achieved through “damp styling.” This technique is especially popular for people with wavy hair. The Waves Essentials Set is made for people who are looking to create chunky, beach waves. This set includes their Dream Cream as a styling product, which tames frizz with a strong hold.
Tips and advice for your curl care routine from Royal Locks
Royal Locks also publishes information on their website on how to find the right curl care routine. Their Curly Hair Quiz can be used to determine which products will best meet the needs of different curl patterns. They explore different hair styling tips and tricks with their published blogs, and information on how to keep curly and wavy hair healthy.
Royal Locks has essential products available to help nourish pandemic curls, and add moisture and definition to curly and wavy hair. With high-performing and natural botanical ingredients that will protect curls and prevent breakage, Royal Locks Curl Care has products that are simple to use, effective, and give beautiful results.
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