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The global packaged vegan foods market analyst says one of latest trends in the market is media buzz and celebrity endorsements promoting veganism. Over the last few years, the word "vegan" has moved ahead from an obscure cultural curiosity to a word that is being discussed widely. With more celebrities adopting the vegan lifestyle, veganism as a concept has become mainstream. For example, Bill Clinton was named as PETA's 2010 Person of the Year owing to his efforts to promote the benefits of veganism after changing his eating habits and lifestyle to improve his health and wellbeing. In 2015, Beyoncé's was promoting the 22 Day Revolution on Good Morning America, about the health benefits of vegan diet.Complete report on packaged vegan foods market spread across 103 pages, analyzing 5 major companies and providing 62 data exhibits are now available at http://www.reportsnreports.com/reports/749308-global-packaged-vegan-foods-market-2016-2020.html
The following companies are the key players in the global packaged vegan foods market: Amy's Kitchen, Beyond Meat, Plamil Foods, Tofutti Brands, and WhiteWave Foods. Other prominent vendors in the market are: Annie's Homegrown, Barbara's Bakery, Dr. McDougall's Right Foods, Edward & Sons, Galaxy Nutritional Foods, Pacific Foods, The Bridge, and Vegan Made Delight.
According to the 2016 packaged vegan foods market report, one of the primary drivers in the market is growing concern toward animal cruelty and welfare. Most of the people across the world have become vegan either permanently or temporarily because of their compassion toward animals and the environment, and also to improve their personal health and wellbeing. Animal activists worldwide are fighting against animal cruelty. The cramped conditions in which chickens are kept and mulesing and slaughtering of animals while they are still conscious are among the major concerns. To increase egg production, chickens are not only housed in tight cages but also kept awake under the bright light throughout the day. It is anticipated than around 25 billion animals are slaughtered by the global meat industry every year. Order a copy of Global Packaged Vegan Foods Market 2016-2020 report @ http://www.reportsnreports.com/purchase.aspx?name=749308
The vegan dairy alternatives accounted for around 48% share in the global packaged vegan foods market. These dairy alternatives are available in health food stores, hypermarkets, and supermarkets in a wide variety of blending profile and brands. The demand for meat alternatives is highly influenced by factors such as health perception and animal welfare. Countries such as Germany and the US are the key markets for vegan meat alternatives globally.
Further, the packaged vegan foods market report states that one major challenge in the market is lack of definitive regulations associated with vegan food labeling. With the formulation of a legal definition of vegan foods globally, manufacturers and retailers will have a solid basis to enhance their vegan product range. This will help the consumers to trust the brands and help in forming their purchasing decision. Since 2011, EU Food Information Regulation has been looking to European Commission to define requirements for food label with "suitable for vegans" but till now it has failed to do. Also, in APAC, there are no definite laws for vegan food labeling. Therefore, the lack of any legal framework for vegan labeling is hindering the market growth.
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