-- Revolutionizing Luxury Eyewear: OTTICA Launches as Optimax’s New Retailer
Optimax Eyewear Group, the parent company of GlassesUSA.com, UVP, and FORK Eyewear, announces the launch of OTTICA.com, a luxury digital eyewear platform designed to reshape how high-end eyewear is discovered and purchased. Developed to meet the expectations of today’s digitally savvy luxury consumer, OTTICA.com represents a significant technological advancement in online optical retail. The platform integrates elevated brand experiences with innovative digital tools that redefine accessibility, personalization, and confidence in luxury eyewear shopping.
For more than a decade, Optimax Eyewear Group has played a pivotal role in transforming how consumers approach buying eyewear online. With the introduction of OTTICA.com, the company expands its technological leadership into the luxury segment. This shift reflects a broader industry trend where consumers increasingly seek immersive digital experiences that mirror or exceed traditional boutique interactions. OTTICA.com fulfills this need by blending heritage craftsmanship with cutting-edge optical technology, establishing a new benchmark within the luxury eyewear industry.
Digital Innovation Designed for Luxury Consumers
OTTICA.com is built around the concept that modern luxury is defined not only by premium products but also by the quality of the digital experience. The platform leverages advanced technologies to guide consumers through a highly personalized selection process. One of its core features is an advanced AR virtual try-on tool, designed to replicate the precision and detail of an in-boutique fitting. The feature allows customers to assess frame proportions, shapes, and design elements in real time, resulting in a more informed and confident purchasing experience.
Complementing the virtual tool is OTTICA’s industry-first 45-day home try-on program, which extends digital convenience into the physical world. Customers can select designer styles and try them at home before committing to a purchase. This hybrid digital-physical approach reflects the shifting expectations of luxury consumers who value flexibility, confidence, and experiential shopping.
All prescription eyewear purchased on the platform includes complimentary, high-quality lenses assembled in the United States, ensuring optical precision and product consistency. By merging innovation with quality craftsmanship, OTTICA.com supports customers at every stage of their selection journey, ensuring they receive both technical expertise and an elevated digital experience.
Building on a Legacy of Digital Retail Excellence
OTTICA.com is the result of years of research, technology development, and operational expertise within Optimax Eyewear Group. Since its founding in 2008, Optimax has been at the forefront of online optical retail through GlassesUSA.com and its other subsidiaries. The launch of OTTICA.com represents the natural evolution of the company’s commitment to expanding digital access to premium eyewear.
“This is more than just an expansion, it’s an opportunity to bring a true luxury experience and accessibility to the eyewear space,” said Daniel Rothman, Co-Founder and CEO of Optimax Eyewear Group. “Our vision for OTTICA.com is to be the go-to destination for luxury brand enthusiasts. A place where they can explore, discover, and buy any premium frame they desire, all backed by exceptional service and expert optical fitting, right from the comfort of their own home.”
This philosophy underscores the company’s focus on combining long-standing optical expertise with digital capability. OTTICA.com is positioned at the intersection of technology and luxury, offering a premium retail environment without compromising convenience or service. The platform reflects the company's continued investment in digital retail transformation.
Strong Brand Partnerships Strengthening the Platform
OTTICA.com features a meticulously curated selection of designer eyewear sourced from prestigious global brands known for excellence in design and craftsmanship. Among the offerings are collections from Gucci Eyewear, Prada Eyewear, Tom Ford, Oliver Peoples, Dolce & Gabbana, along with additional luxury labels that represent both iconic legacy houses and influential contemporary designers.
“The enthusiasm from our top global brand partners confirms our belief that OTTICA.com is the necessary and natural evolution for the luxury eyewear market,” said Eldad Rothman, Co-Founder and COO of Optimax Eyewear Group. “Our expertise in digital retail, optical operations, and our strong relationships has allowed us to create a platform that reflects the high expectations of today’s luxury customer. We are delivering the premium service and expertise that match the excellence of these timeless styles.”
OTTICA’s selection reflects the highest level of brand collaboration. Frames are chosen not only for their aesthetic and craftsmanship but also for their relevance to contemporary fashion trends, cultural shifts, and consumer preferences. The platform updates its catalog frequently, offering access to seasonal releases and emerging styles as they debut worldwide.
Enhancing Consumer Confidence Through Expertise and Transparency
One of the defining strengths of OTTICA.com is its dedication to optical accuracy and customer trust. Each product page includes detailed design descriptions, optical specifications, and clear guidance to assist customers in making informed choices. The platform integrates educational resources to simplify the process of selecting frames and lenses, providing users with the knowledge typically offered in physical luxury boutiques.
The incorporation of a United States-based optical assembly for all prescription lenses reflects Optimax’s commitment to quality control and technical precision. This method ensures consistency, reduces turnaround times, and provides customers with the assurance that their eyewear meets rigorous optical standards.
The platform’s customer support team is available seven days a week, offering assistance with brand selection, fitting consultations, lens recommendations, and technical questions related to prescription requirements. This service model mirrors the individualized attention offered in luxury eyewear boutiques, now extended to customers wherever they are located.
A Digital-First Launch Strategy Reinforcing Brand Positioning
OTTICA.com will enter the market supported by an extensive digital marketing initiative spanning social media, video channels, and search platforms. The campaign highlights the platform’s unique integration of luxury and digital convenience, bringing attention to customized services such as the home try-on program and advanced AR try-on experience.
The digital strategy focuses on conveying the platform’s modern aesthetic, premium brand portfolio, and commitment to an elevated user experience. Through visually driven storytelling and brand-aligned messaging, OTTICA aims to introduce a global audience to a refined and technologically enhanced way of shopping for luxury eyewear.
OTTICA.com’s positioning as a next-generation digital boutique is central to Optimax Eyewear Group’s long-term strategy in shaping the eyewear market. As online shopping continues to evolve, the company sees significant opportunity in strengthening its leadership within luxury retail by integrating advanced technologies that prioritize user experience and accessibility.
About Optimax Eyewear Group
Founded in 2008, Optimax Eyewear Group is a global, vertically integrated company transforming the eyewear industry through technology, design innovation, and a customer-centric approach. Its subsidiaries include GlassesUSA.com, an online platform that leverages technology and innovation to offer designer and in-house eyewear brands at accessible prices; UVP (United Vision Plan), a pioneer and disruptor in the B2B eyewear managed care industry providing customizable and cost-effective vision plans for members, employers, and brokers; and FORK Eyewear, a trendy sunglasses brand inspired by club-culture. Together with OTTICA.com, Optimax’s portfolio combines innovation, commerce, and product design to shape the future of the global eyewear industry.
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Ayelet Arbel
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Name: Ayelet Arbel
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Organization: Optimax Eyewear Group
Website: https://www.ottica.com
Release ID: 89176316
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