A year-long partnership between design agency OH+CO and premium CBD brand Aire has resulted in a brand new image for Aire, promoting the brand as offering everyday products at a premium level. —
Aire is a CBD oil and wellness brand, offering cannabidiol products derived from hemp. Their products fit into the growing CBD trend in the health and wellness sphere. Based in the UK, Aire approached OH+CO for help with developing a new identity as a premium lifestyle brand. The aim of the project was to ensure a friendly, everyday image for their products, rather than having them viewed as pseudo-medical products or products with a focus on cannabis. The project has been featured in several design publications, including The Brand Identity, Creative Boom, and World Brand Design Society.
OH+CO have already seen the impact of their branding in Aire's competitors, who have been taking queues and ideas from the brand since the project launched. To firmly position Aire as a premium lifestyle brand, OH+CO worked on all aspects of brand identity. From choosing a name to designing a colour palette and product packaging, as well as product photography, the agency has crafted a complete image and identity.
The name Aire was chosen due to the company's beginnings in Aire Street Workshops but is also intended to align with how the products taste and how they make consumers feel. OH+CO took steps to elevate the brand's identity to a higher level in every way, including designing frosted amber glass bottles with a white screen print, instead of relying on wraparound adhesive labels like those featured on many other CBD products. The packaging is in soft pastel colours with a custom embossing pattern, made from recycled stock. All of these touches are carefully chosen to ensure Aire is presented as a premium brand that appeals to those looking for health and wellness products that they can trust.
OH+CO is a design agency with studios in both Leeds and London. The digital design and branding company works with brands in a range of industries, from health and wellness to food and drink, travel, fashion, and more. They have worked with other businesses in the health industry, including Pharmacy2U, the leading NHS-approved online pharmacy. The agency works with large and small companies to deliver brands, digital products, and experiences, with services ranging from branding and identity to app development.
With the Aire project, OH+CO has helped to fill a gap in the market by presenting a premium lifestyle brand offering CBD oil products.
Find out more about OH+CO, a branding agency with studios in Leeds and London, by getting in touch with Adam Flanagan. Please call +44(0)7926117875, email firstname.lastname@example.org or write to Oh & Co Ltd, Unit 12, 30-34 Aire Street, Leeds, LS1 4HT.
Release ID: 88954676