-- Octopus Deploy, the leader in continuous delivery and deployment automation, today announced the launch of Platform Hub, a major new capability of the Octopus solution that gives enterprise platform engineering teams a structured, scalable foundation for delivering software — without the heavy cost and fragility of everything from scratch.
The Build-It-Yourself Problem
For the past decade, many enterprises have taken the “we’ll build our own” approach to platform engineering. At first, custom tooling feels fast and flexible: a few scripts, shared templates, maybe a homegrown UI. But as teams grow and compliance demands rise, these bespoke platforms often collapse under their own weight:
– Delivery drift creeps in as standards are inconsistently applied
– Compliance gaps emerge, putting the organization at risk
– Maintenance costs balloon, tying up senior engineers on upkeep instead of innovation
“Build-it-yourself isn’t a platform strategy – it’s a dead end,” said Paul Stovell, Founder and CEO of Octopus Deploy. “Platform Hub is the escape hatch. It gives enterprises the structure, governance, and adaptability they need to scale delivery without sacrificing developer autonomy.”
What Makes Platform Hub Different
Platform Hub is built directly into Octopus solution, already trusted by over 4,000 organizations, including ASOS, NASA, Stack Overflow, and Xero, eliminating the need to create and maintain delivery infrastructure in-house.
Key features include:
– Process Templates: Define reusable delivery workflows once and roll them out everywhere, with version control to keep pipelines consistent and auditable.
– Enforceable Policies: Embed compliance, security, and operational rules directly into the delivery pipeline, ensuring standards are met without slowing teams down.
– Centralized Governance: Provide engineering leadership with a single pane of glass for delivery activity across all teams, environments, and projects.
The result is a platform layer that evolves with the organization: reducing delivery drift, accelerating onboarding for new teams, and making compliance an always-on capability.
Why This Matters Now
Platform engineering has entered a new phase. According to Gartner, 80% of software engineering organizations will establish platform teams by 2026, but many will struggle to sustain them if they rely solely on internally built solutions.
Platform Hub meets this moment by providing an enterprise-ready alternative: a delivery foundation that is both opinionated enough to enforce standards and flexible enough to accommodate diverse team needs.
Launch Timeline & Events
– August 20, 2025 — Public Release: Platform Hub available to Octopus Deploy Enterprise customers.
– September 23-25, 2025 — Enterprise Technology Leadership Summit: Visit Octopus Deploy to hear more about Platform Hub.
– September 26, 2025 — Platform Hub Webinar: An inside look at Platform Hub’s capabilities and how enterprises can transition from homegrown tooling to a governed, reusable delivery framework. Register here.
About
At Octopus Deploy, we set the standard for Continuous Delivery (CD), empowering software teams to deliver value in an agile way. Globally, more than 4,000 organizations rely on our Continuous Delivery, GitOps, and release orchestration solutions to deliver swift value to their customers. Octopus efficiently orchestrates software delivery across multi-cloud, Kubernetes, data centers, and hybrid environments, whether containerized modern apps or heritage applications. With governance, risk, and compliance (GRC) at its core, Octopus supports Platform Engineering teams in their mission to provide a superior Developer Experience (DevEx). Octopus is committed to actively contributing to the developer community with open-source projects, including Argo in the CNCF and other communities dedicated to advancing software delivery and operational performance. More on X at @OctopusDeploy and www.octopus.com.
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Media Contact
Full Name: Joanna Wyganowska
Title: VP of Marketing
Company Name: Octopus Deploy
Email: [email protected]
Phone Number: 7015416996
Website: https://octopus.com/
Release ID: 89167893
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