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Oat Milk Market by Source (Organic and Conventional), Flavor (Plain and Flavored), Packaging Form (Carton and Bottle), and Distribution Channel (Supermarket & Hypermarket, Grocery Store, Online Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2027."According to the report, the global oat milk market generated $360.5 million in 2019, and is expected to garner $995.3 million by 2027, growing at a CAGR of 13.4% from 2021 to 2027.Trend of vegan diet, diversity in plant-based beverages, and prevalence of lactose intolerance and milk allergy drive the growth of the global oat milk market. However, discrimination against plant milk via labeling and tax regulations restrain the market growth. On the other hand, prominence of novel functional beverages and untapped potential from the developing countries present new opportunities in the coming years.
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Covid-19 Scenario
The demand for oat milk increased during the Covid-19 pandemic due to inclination of consumers toward consolidating their immune systems. The production activities have been hampered as factories have been closed due to lockdown.
Despite the increase in demand, there was a huge supply-demand gap due to lockdown measures implemented by governments of many countries. The supply chain was disrupted. Online platforms were banned from delivering goods and supermarkets were closed during the lockdown period.
With governments lifting off lockdown restrictions, the production activities have been resumed, the supply chain has been restored, and supermarket stores have been opened. The supply-demand gap would narrow down.
Based on source, the conventional segment held the highest market share in 2019, accounting for more than four-fifths of the total share of the global oat milk market, and is expected to maintain its dominant share during the forecast period. This is due to lower prices in comparison to its counterpart and utilization for industrial oat milk production. However, the organic segment is expected to witness the highest CAGR of 14.7% from 2021 to 2027, owing to surge in health consciousness among consumers, rise in consumer spending, and inclination toward non-GMO and pesticide-free grown materials.
Based on distribution channel, the supermarket & hypermarket segment contributed to the highest market share in 2019, accounting for nearly two-fifths of the total share of the global oat milk market, and is projected to maintain its leadership status by 2027. This is due to increase in visibility and attractive assortments of plant-based products for consumers and supermarket chains being the most visited store for buying groceries. However, the online retail segment is expected to grow at the highest CAGR of 14.1% during the forecast period, owing to increase in smart phone and internet penetration, convenience & flexibility for consumers, and preference by manufacturers to reach new customers.
On the basis of packaging form, the carton segment accounted for the maximum oat milk market share in 2019, as cartons provide longer shelf life to the product, incur lower transport costs, and are convenient & safer to use for consumers. Thus, owing to increase in preference and rise in consumption, the carton segment accounted for a higher value share in the global oat milk market.
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However, Asia-Pacific, followed by North America, is estimated to manifest the fastest CAGR of 16.7% from 2021 to 2027, owing torapid increase in demand and acceptance of plant-based food & beverages with surge in consumer spending, huge population base, and rise in health consciousness. However, Europe contributed to the highest share in terms of revenue of the global oat milk market, holding around two-fifths of the total market share in 2019, and will continue to dominate throughout the forecast period. This is due toa considerable increase in consumption of plant-based beverages, lactose intolerant population, and the trend of veganism.
Major players of the global oat milk market analyzed in the research includeCalifia Farms, LLC, Pacific Foods of Oregon, LLC. (Pacific foods), Hain Celestial (Dream), HP HOOD LLC. (Plant Oat), Danone (Silk), Elmhurst Milked Direct LLC, Cereal Base Ceba AB (Oatly), Happy Planet Foods Inc., RISE Brewing Co., and Earths Own Food Company.
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