Europe — non-alcoholic wine and beer market accounted for over USD 3.5 billion in 2017 and is expected to grow at a substantial rate owing changing consumption pattern towards healthier alternatives and relatively lower product retail price. Increasing product availability and expanding distribution network in the region will fuel the product demand in the region. Increasing competition in the region owing to entry of globally renowned brands in the non-alcoholic wine and beer segment is augmenting the product adoption in the region. For instance, Heineken launched its non-alcoholic beer 'Heineken 0.0' in 2017 which helped the company to gain a significant market share in the European market.
Supermarkets accounted for more than 25% of the non-alcoholic beer and wine market in 2017. Rising urbanization along with ease of purchasing multiple products through a single store the product demand from supermarkets will fuel industry growth particularly in the developing economies. Increasing socializing coupled with alcohol restrictions among athletes, sports players, and pregnant women will primarily drive the product demand through restaurants. Trend towards leading a healthy lifestyle along with need to maintain a social status will expand the product distribution through restaurants. Growing disposable incomes will positively influence the product sales.
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Dealcoholization dominated the overall volume share, accounting for over 80% of the global non-alcoholic wine and beer market in 2017. Ability to produce products with alcohol content lower than 0.05% will surge the technology usage. Significantly lower flavor loss owing to low temperature processing will fuel the demand for reverse osmosis process. However, product generation with alcohol content more than 0.45% limits the process applicability. Ability to produce alcohol free products with vacuum distillation process will induce positive impact supporting the dealcoholization market development.
Non-alcoholic wine and beer market through restaurants and bars is expected to value over USD 6 billion by 2024. Busy lifestyle and urbanization inculcating the habit of eating out are among the key factors driving the product demand particularly in developing economies. Increased socializing and rising consumer spending will support the market demand through this sales channel.
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Alcohol free accounts for a significant share in the global non-alcoholic wine and beer market. Factors such as liquor ban and increasing product availability are proliferating the product demand particularly in MEA and Asia Pacific. Increasing penetration of religious beliefs among young age Muslim population accompanied by enhanced flavor offerings by manufacturers will drive the non-alcoholic wine and beer industry demand.
Stringent driving norms along with favorable government regulations will fuel the non-alcoholic wine and beer industry expansion. Restrictions over alcohol consumption among sportsman and athletes will support the market growth. Entry of renowned brands to expand their business portfolio along with consumer-focused marketing will foster business landscape. However, high flavor loss and retail prices will hamper the industry growth.
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Global non-alcoholic wine and beer market share is moderately fragmented and mergers, acquisitions, and joint ventures are among the key strategies adopted in the industry to gain competitive advantage and expand their market share. The key industry players are Coors Brewing Company, Heineken N.V., Carlsberg, Erdinger Weibbrau, Anheuser-Busch InBev, S. Martinelli & Company, Suntory Brewery Company, and J. Lohr Vineyards & Wines. Other prominent industry players include Moscow Brewery Company, Arpanoosh, Pierre Chavin, Kirin, Weihenstephan, and Behnoush Iran.
Name: Arun Hegde
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Organization: Global Market Insights, Inc.
Release ID: 517042