The digital media is estimated to take around $237 Billion on an annual basis –approximating to around 40 percent of the entire advertising spend globally. This figure is estimated to only grow to as much as $291 Billion –an approximated increase of around 50 percent by the time of 2020. To promote the same, NOIZchain –a leading advertising exchange network has recently announced its amalgamation of the cutting-edge AI (Artificial Intelligence) with the Blockchain technology in the coming times. —
Andy Ann –the CEO of NOIZchain presented the idea of the given advertising strategy towards bringing about targeted marketing to the businesses all over the world. Andy further explains that AI, when coupled with the Blockchain technology, enables this targeted marketing to create amazing results for the businesses all across the globe.
Artificial Intelligence is known for powering the cognitive advertisement, which creates something known as conversational data, and this data is more than advertisers normally receive. At the same time, every piece of the conversational data is securely stored on the Blockchain, giving users greater control over who can see what information about them. Artificial Intelligence also helps in filtering out the spam views, clicks, and impressions on the online portals, authenticating the data that NOIZchain provides. With this combination of AI and the Blockchain technology, NOIZchain aims at making the community of advertising flourish towards ensuring a secure future.
Andy Ann further states “One of the most powerful aspects of the given project by Noizchain.com that separates it from the other Blockchain-oriented advertising networks, is the fact that we have maintained existing strong relationships within the modern advertising industry globally. By leveraging the potential of our clients belonging to both the NDN Group & Hotmob –the two leading partner companies, we aim at quickly growing the respective community of advertising networks & brands.”
In addition to this, the Blockchain advertising network would help in incorporating a dedicated peer-to-peer system wherein both the advertisers as well as the customers can feel comfortable while interacting & engaging with the respective ads. The advertising network provided by NOIZchain will be working under the AI-empowered system known as “NIKOLA.” This will serve to be a cognitive system that will help in providing factual data as well as great transparency towards preventing any further frauds or errors.
For preventing data leakage, the NOIZchain helps the advertisers as well as the publishers to dedicatedly & accurately collect and distribute the consumer data through a permission-based Blockchain system. At the same time, the advertising network exchange also provides the consumers the opportunity to control the specific personal information they would like to share with the publishers and the advertisers.
About NOIZchain: NOIZchain is a leading cognitive advertisement network that helps organizations interact with the end customers directly and interactively. A famous upcoming Blockchain venture –NOIZchain aims at offering a dedicated, decentralized ad network through which the publishers and the advertisers can authenticate the customers as well as the overall advertising data effectively.
For more information, please visit: https://noizchain.com/
Name: Michelle Yau, Public Relations Manager
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