-- Designed to celebrate forward-thinking digital and search agencies based in the UK and across Europe, the UK Search Awards attracts entries from hundreds of leading companies on an annual basis. To be shortlisted for an award is an achievement in itself, but the team at No Pork Pies is keeping their fingers crossed for a positive result when the winners are revealed on the 29th November 2018.
No Pork Pies have been shortlisted for the prestigious honours on the back of a hugely successful campaign with GEM Motoring Assist. The aim of the campaign was to increase revenue and attract attention from new customers. Although GEM Motoring Assist has been established for the last three decades, it was not as well known as some of its leading competitors, and No Pork Pies was keen to change this. The primary objective was to increase the number of clients signing up for breakdown cover via the company website. Subscription figures had been static, and the goal was to freshen up the campaign to raise the online profile of the firm, improve conversion rates and increase revenue.
To facilitate improvement, No Pork Pies adopted a new approach to SEO, which focused on achieving long-term objectives by enhancing user experience, smoothing out technicalities and providing clients with optimum-quality content. No Pork Pies has been working with GEM Motoring Assist for several years, and founder Adam Lee, believes the relationship holds the key to success. Speaking about the campaign, Adam said, “No Pork Pies and GEM have worked closely together for the last seven years. This close relationship is a huge factor in the success of this campaign. With the belief and trust from GEM, we were able to run a continuous testing process to identify areas of success and reduce areas of wastage, as well as come up with new ideas and ways to integrate their digital marketing campaigns. The results in the process clearly show how successful this approach can be and we are really pleased this work has been recognised through two award categories at the UK Search Awards.”
The GEM Motoring Assist campaign generated incredibly impressive results, and the achievements of No Pork Pies have now been cemented by the UK Search Awards panel. Within six months of the launch, overall revenue increased by 145%, with a 64% year on year improvement, marking a ten-year revenue high for the company. Year on year PPC revenue was up 566% and ROAS (Return on Advertising Spend) rose from £2.70 to £5.20 per £1 spent in 6 months. SEO revenue increased by 197% with a 38% year on year increase, and the conversion rate for all channels improved by 133%.
Paula Williams, chief executive of GEM Motoring Assist, said, “The changes No Pork Pies have helped us make on our website have proven to be extremely successful across our business objectives, for search and marketing in general. Their on-going activity within SEO, PPC and conversion optimisation have helped us achieve an incredible year on year improvement and positioned our revenue at a ten-year high. I’m sure, with No Pork Pies, this trend will continue.”
About No Pork Pies
Founded in 2009, No Pork Pies is an innovative London-based marketing consultancy, which aims to catapult businesses to the top using cutting-edge digital marketing techniques.
Anyone who wishes to find out more about the work undertaken by No Pork Pies is encouraged to use the contact details provided below:
Business name: No Pork Pies
Website: https://www.noporkpies.com
Press contact name: Adam Lee
Press contact address: 24/25 The Shard, 32 London Bridge Street, London SE1 9SG
Press contact number: +44 20 3475 6778
Press contact email: [email protected]
Contact Info:
Name: Adam Lee
Email: Send Email
Organization: No Pork Pies
Address: 24/25 The Shard, 32 London Bridge Street, London SE1 9SG
Phone: +44 20 3475 6778
Website: https://www.noporkpies.com
Release ID: 431455
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