The newly released FunnelStak training course, explained at — https://www.youtube.com/watch?v=hwS-kswS-s4, is generating controversy in the internet marketing review industry due to its claim of allowing marketers to 'ethically swipe' proven marketing funnels. The release of Funnel Stak is primed to take advantage of a new report release by Google, showing that search intent can be used to increase sales & conversions.
Hanif Quentino, President of eMarketingChamps, has published an in-depth guide and exclusive bonus offer for the FunnelStak system, which can be found on his review website:
Hanif regards himself as a credible FunnelStak review critic, primarily because of his experience in marketing digital products through a variety of sales funnels. He recommends that Funnel Stak customers use the new insights provided by Google to bring more targeted buyers into their funnels.
Facebook has a massive user base, which when paired with its demographic and interest-based data can be the sole online platform that can challenge Google. While many marketers continue flocking over to Facebook, Google remains firm in its stance that search intent is still the more effective tool for targeting methodology. The search engine behemoth did not mention Facebook by name, but it was clear that this remark was directed at the biggest social media site on the planet.
Google cited a survey data by Millward Brown as well as other third party research. The company says that marketers who put too much emphasis on demographics can risk losing out on as much as 70% of potential mobile customers. Audience and demographics targeting, according to Google, only act as a proxy for intent. Basically, this means demographics data do not provide accurate insight as to what customers are really interested in buying.
This does not mean, however, that demographics should be completely left out of the picture. Google recognizes the importance of using demographics when targeting mobile shoppers. But it urges marketers to look at consumer purchase data to get a clearer picture of how they might be missing out on customers.
Google shared some interesting figures. Women are behind 56% of searches done on mobile for sporting goods, 40% of baby product purchases are made by consumers who aren’t living with children at home, and 45% of mobile searches for home improvement are from women. These numbers appear to go against traditional gender roles. Google explains that wives may be buying sporting goods for their husbands, co-workers may be looking for gifts for their friends’ kids, and women may be getting more involved with DIY home improvement projects.
What Google wants to make clear is that search intent is still the superior method of targeting potential consumers. Using demographic information alone may cause marketers to miss non-traditional buyers, and thus lose out on sales.
FunnelStak users would do well by incorporating both search intent and demographic data in their overall targeting strategy. This is particularly helpful for mobile targeting. It is now possible for marketers to use consumer purchase data, location history, demographic information and search intent to set up an effective targeting methodology. This can be done in a variety of ways that were not possible on the PC.
Hanif Quentino's in-depth FunnelStak review, along with his premium Funnel Stak bonus offer, can be found on the following website:
Release ID: 101049