New Stanford Study Affirms Don Joseph Goewey’s Solution to Heighten Creativity by Quieting the Brain

A recent study at Stanford University shows a surprising link between creative problem-solving and heightened activity in the cerebellum, supporting Don Joseph Goewey's innovative solution to ending stress and maximizing creativity.

National stress expert, Don Joseph Goewey, presents in his book The End of Stress, four surprisingly simple approaches anyone can take that can quiet the thinking mind long enough for regions of the brain involved in creativity to take charge.

“The most effective thing you can do to invite moments of creative insight is to take breaks and go on walks.” Says Goewey, “Breaks create the brain state that gives the cerebellum the opportunity to connect the dots in formulating a creative idea.” Goewey further asserts that, “The brain’s creative functions emerge in an iterative and subconscious manner. It is an intuitive, imaginative, and metaphoric process that thinks in pictures.”

A recent study at Stanford University, published this week in Science Daily, supports Goewey’s assertion. The study found that activation of the brain’s executive-control centers – the parts of the brain that enable you to plan, organize, and manage activities – is negatively associated with creativity.

Allan Reiss, MD, who holds the Howard C. Robbins Professorship in Psychiatry and the Behavioral Sciences, said this, “Creativity is an incredibly valued human attribute in every single human endeavor, be it work or play. People who can think creatively and flexibly frequently have the best outcomes.” Another researcher at Stanford, Manish Saggar, Ph.D, said, “A deliberate attempt to be creative may not be the best way to optimize your creativity. You actually may have to reduce activity in (executive-control regions) in order to achieve creative outcomes.”

Taking breaks and going for walks may not sound like much, but breaks create the brain state that gives the cerebellum the opportunity to connect the dots in formulating a creative idea. Breaks also improve memory and support what is called ‘memory consolidation,’ which is essential to envisioning something novel or learning something new. Taking walks also boosts creativity. Walks increase brain connectivity and function, raising intelligence. Stanford researchers studied the creative thinking of more than 170 people and found that a person’s creative output increased by an average of 60 percent when walking. Moreover, creative insight continued even after a person returned from their walk.

“Don Joseph Goewey, subtitled one of his books, a proven approach to transcend stress, achieve optimal brain function, and maximize your creative intelligence. However, a more appropriate choice may have been, the missing owner’s manual for your mind.”

John Assaraf, author, teacher, and CEO of OneCoach said, “I love the neuroscience and the way Don Goewey has put it together in laymen’s terms. He shows us how to live the attitude that builds a powerful brain, so we can succeed at what really matters to us. It is absolutely excellent.”

To read more about his groundbreaking book, The End of Stress, and receive a special gift to start the journey to stress-free and a more creative mind, go to You can also learn more about Goewey’s work at his blog,

Company Name: ProAttitude
Contact Name: Don Joseph Goewey
Country: USA
Phone: 510-964-1398
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