-- New Seas, a Shopify-focused SEO agency, has announced a formal expansion of its SEO strategy to include Reddit-focused optimisation, citing the platform’s growing influence on both AI-powered search tools and traditional search results.
According to New Seas, Reddit has become one of the most frequently referenced sources across large language models such as ChatGPT, Gemini, and Perplexity, while also maintaining prominent visibility across Google search results. The agency says this combination has positioned Reddit as a critical discovery layer for ecommerce brands navigating AI-driven search.
Kai Cromwell, Founder of New Seas, said the decision reflects changes in how AI systems source and surface information, rather than short-term tactical trends.
“Reddit is consistently being treated as a primary source of truth by AI systems,” Cromwell said. “Ignoring it creates a blind spot for brands that rely on organic discovery.”
New Seas stated that its Reddit SEO approach focuses on sustained brand presence within relevant discussions, rather than traditional link acquisition. The agency noted that positive brand representation and contextual relevance are increasingly being surfaced by AI tools when users ask product, comparison, or recommendation-based questions.
The announcement follows internal analysis showing that Reddit-driven brand signals are being reflected in AI-generated responses, as well as supporting visibility across conventional search queries. New Seas says the strategy is designed to complement existing on-site content, comparison pages, and structured informational resources, rather than replace them.
Cromwell added that the agency’s broader view of AI SEO prioritises durable assets over tactics that may lose effectiveness as platforms scale.
“AI search rewards consistency and relevance,” he said. “Reddit happens to sit at the intersection of both.”
New Seas said it will continue refining its approach as AI-powered discovery evolves, with an emphasis on platforms and content formats that remain resilient to algorithmic change.
About New Seas
New Seas is a boutique ecommerce SEO agency serving 7- to 9-figure Shopify brands, helping them improve organic search visibility across traditional search engines and emerging AI platforms. The agency’s work includes SEO strategy, technical optimisation, content development, authority building, and community-driven discovery channels such as Reddit, with a focus on long-term relevance and search performance rather than short-lived tactics. Founder Kai Cromwell leads the company in developing approaches that integrate search insights with AI-driven behaviour to support sustainable ecommerce growth.
Contact Info:
Name: Kai Cromwell
Email: Send Email
Organization: New Seas
Website: https://newseas.co/
Release ID: 89179780
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