-- The recently launched eCom Success Academy is creating buzz in web marketing review circles due to its claim of helping newbie's create successful online eCommerce stores without having to store any inventory.
Hanif Quentino, creator of e-MarketingChamps, has created a full review and unique bonus for the eCom Success Academy system, which can be seen on his webpage:
[+]http://emarketingchamps.com/ecom-success-academy/
Hanif regards himself as a legitimate eCom Success Academy review critic, because of his extensive experience with Shopify and other eCommerce platforms. According to Hanif eCom Success Academy subscribers should pay attention to the new findings regarding Facebook's video metrics.
Many marketing companies are upset with Facebook, after discovering that over the last two years, the social media platform has been overestimating average viewing times for videos. Facebook disclosed this issue in a post that appeared on the site's Advertiser Help Center. The post explained that the metric for the average time that a user had spent watching a video was inflated, because it factored in only views that were longer than three seconds. There are plans to introduce a new metric that will report more accurately.
After hearing the news, ad agency executives did their own research into the metric, and Facebook investigated more deeply, before telling Publicis Media that the overestimate could be as much as 60% to 80%. Publicis Media have been responsible for purchasing approximately $77 billion in advertisements for marketers from all over the world over the course of 2015. Facebook have apologised for the issue, stating that the error has been fixed, and that it had no impact on billing. They say that they have notified their ad partners through the product dashboard, as well as through publisher outreach and sales. They have renamed the metric so that it more clearly reflects how the measurement works. They emphasized that the viewing time metric is just one of many that is offered, and that a lot of partners do use to assess the performance of their video marketing campaigns.
Facebook have been promoting the rapid growth of video viewing on their site over the last few years, and the way this metric was inflated could have led to marketers overestimating the performance of their content. Publicis says that the way that Facebook is handling the change looks like an attempt to obfuscate their miscalculations, and that it is not helpful to marketers.
The entire eCom Success Academy bonus published by Hanif Quentino can be see on this website:
http://emarketingchamps.com/ecom-success-academy/
Contact Info:
Name: Hanif Quentino
Email: Send Email
Organization: eMarketingChamps
Address: 3254 S.104th Street, Milwaukee, WI 53224
Website: http://emarketingchamps.com/ecom-success-academy/
Release ID: 163007
Google
RSS