Poultry is referred to as domestic birds, which are bred by the humans for their eggs, feathers and meat. Based on physical appearance and nutrition content, it can be classified into ducks, chicken, geese, turkey and quails. Broiler is a kind of chicken, high by the processors for meat production. They have a yellowish skin and white feathers with behavior and physiology resembling with that of an immature bird. It takes 14 weeks of oldness to reach slaughter weight (approximately 500 gms). They are typically raised as a mixed-sex flock in large sheds under intensive conditions. Broiler production process involves seven crucial stages including primary breeding sectors, broiler breeding farms, hatcheries, broiler farms, processing plants, feed mills and integrators.
The global broiler market is expected to grow with increasing urban population, escalating obese population, accelerating economic growth and rising health issues related to red meat intake. Key trends and developments of this market includes market consolidations, high demand for antibiotic-free broiler meat and rising adoption of integrated poultry grower system. However, there are some factors which can hinder growth of the market including decreasing broiler consumption in China, outbreak of poultry induced disease, high competitive environment and stringent government regulations.
With consumers pursuing a more active lifestyle, automatically they need foods which they can eat while on the go. The central focus of maximum food manufacturers is the expansion of the snack market, yet not merely any snacks. Those making health claims will be in, while those that are sugar-laden will be out. High-protein bars will see a rising appeal in average consumers, thereby foregoing the usual bodybuilder stereotypes. Minimalist labeling and natural ingredients are amongst the leading snack bars.
Major Key Players
Global Poultry (Broiler) Market Segmentation
Segment by Type
Segment by Application
Segment by Regions
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