Ronkonkoma, NY, October 14, 2021 – Nature’s Truth®, a leading manufacturer and innovator of high-quality wellness products, introduced a new immune formula to their selection of dietary supplements. —
The debut of the brand’s new Zinc + Vitamin C Softgels joined their successful and ever-expanding line of best-in-class vitamins and supplements. These rapid release softgels are specifically designed to provide optimal absorption of desired ingredients and are easier to swallow than other supplement delivery forms.
Nature's Truth® has introduced this latest softgel formula in anticipation of the escalating demand for Zinc and Vitamin C, as well as the continuously high demand for the softgel delivery form. Softgels continue to see consistent success and growth in the marketplace–they are the third largest vitamin form, accounting for 18.6% of all vitamin sales. Last year, softgels contributed nearly $180million in incremental sales. Nature’s Truth softgels utilize advanced delivery technology to facilitate the quick release of nutrients into the system, so the consumer can begin benefitting sooner.
Zinc also continues to trend upward, with Zinc sales skyrocketing 62% over the last thirteen weeks. Additionally, Vitamin C softgels have also seen an impressive uptick, climbing 57% over the last thirteen weeks. Nature's Truth®Zinc + Vitamin C fulfills the daily requirements for both Zinc and Vitamin C in a single rapid release softgel. Each softgel delivers 50mg of Zinc and 90mg of Vitamin C and provides antioxidant support for overall health and wellness. These softgels are a wellness staple when heading into the winter season ahead.
Looking ahead, Nature’s Truth® will continue to innovate new softgel formulas that feature sought-after nutrients and bring them to market quickly to consistently meet retailer and consumer demand.
About Nature’s Truth®
Founded in 2014 and based in Ronkonkoma, NY, Nature’s Truth is a wholesale division of Piping Rock® Health Products and a leading manufacturer of superior quality nutritional supplements. Backed by a team of experts with over 40 years of experience in the industry, Nature’s Truth® continuously innovates, develops, and delivers the best quality supplements and wellness products to retailers and consumers. For more information, please visit www.naturestruth.com.
Release ID: 89049325